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Why Upexi chose Solana over Ethereum for its treasury

October 17, 2025Updated:October 18, 2025No Comments11 Mins Read
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Why Upexi chose Solana over Ethereum for its treasury
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Brian Rudick, Chief Technique Officer at Upexi, defined why treasury corporations are nonetheless HODLing after the newest crypto market crash.

Abstract

  • Upexi hasn’t bought a single token post-crash — their 2M+ SOL place stays unchanged
  • Upexi says volatility enhances the worth of the convertible bonds they problem, enabling higher capital raises
  • Solana was chosen over Ethereum as a result of its throughput, composability, and monolithic structure

When the crypto market shed over $1 trillion in worth in a matter of hours, many traders panicked. Nonetheless, crypto treasury firms, which maintain giant quantities of spot tokens on their steadiness sheets, didn’t flinch.

One in every of them is the Solana treasury agency Upexi. On this unique interview, Brian Rudick, Chief Technique Officer at Upexi, explains why latest volatility didn’t have an effect on their enterprise. He additionally defined how the treasury agency decides when to purchase extra SOL, the newest developments amongst treasury corporations, and its normal case for the token.

Crypto.information: The latest crypto crash has worn out a trillion in crypto market cap in hours, and it hit Solana fairly exhausting. Whereas SOL recovered, how did this have an effect on treasury firms like Upexi?

Brian Rudick: Actually, for us, the impression was principally zero, and I believe that’s true for many treasury firms. We observe a buy-and-HOLD technique. We’re not doing aggressive on-chain buying and selling or utilizing leverage to chase yields. We maintain spot Solana and we stake it. So when there’s a crash, what actually occurs is that your web asset worth (NAV) drops briefly, after which, on this case, it principally recovered.

Except you’re extremely levered, it doesn’t have an effect on your technique or threat profile a lot. If something, it may well current a extremely engaging entry level. If you happen to’ve acquired money prepared, you should buy the dip. However in any other case, nothing modifications for us.

The actual threat is extreme leverage: in the event you’re borrowing closely and the token you’re holding crashes and stays low, that’s the place issues begin. We’re very conservative. We solely have about $40 million in excellent debt, in opposition to roughly $400 million in Solana. That’s single-digit leverage. And that line of credit score may be repaid at any time.

So for treasury firms, the one method you change into a pressured vendor is in the event you’re extremely levered, and token costs crash and keep down for an prolonged interval. Most of those firms ladder their debt maturities throughout a number of years. So the danger solely crystallizes if we’re caught in a deep bear marketplace for years, not weeks.

CN: Does this type of volatility have an effect on demand from institutional or retail traders? It actually spotlighted how risky crypto nonetheless is.

BR: I don’t suppose it modifications investor demand in any respect. A lot of the traders coming right into a treasury firm like ours aren’t making an attempt to commerce out and in over just a few weeks.

They’re not chasing short-term strikes. They’re right here as a result of they perceive the long-term worth accrual — and that comes from mechanisms like capital issuance, staking yield, and compounding SOL per share. They settle for that crypto is risky. That’s a part of the sport. However over time, if the value-per-share will increase, that’s what they care about.

Additionally, treasury firms can monetize volatility in methods others can’t. For instance, after we, or an organization like MicroStrategy, problem convertible notes, there’s an embedded possibility in these devices. And the extra risky the underlying asset is, on this case, our inventory, the extra invaluable that possibility turns into to the customer.

So volatility truly helps us increase capital extra effectively in some circumstances. Buyers can pay extra for that embedded volatility premium. So slightly than being a threat, it may well truly be an asset if you understand how to construction round it.

CN: What are some great benefits of investing in a treasury agency like Upexi, as a substitute of simply shopping for the underlying asset like SOL?

BR: First, a treasury technique can create actual shareholder worth. A technique is thru clever capital issuance — if we’re buying and selling above e book worth, then elevating fairness at that stage lets us enhance our SOL per share. That, in flip, ought to help our inventory value if the market holds the a number of.

Second, our treasury is a productive asset. We stake our Solana, incomes about an 8% annual yield. And in some circumstances, we’re in a position to purchase locked SOL at a mid-teens low cost. While you convert that low cost right into a yield-equivalent, it successfully doubles our staking returns.

These are actual worth accrual mechanisms, compounding over time, they usually’re central to our thesis.

CN: How do you determine when to purchase Solana?

BR: After we increase more money, we purchase extra Solana. We don’t time the market. Our technique is tied to capital formation. We are able to increase capital in just a few methods: Convertible notes, Fairness personal placements, or ATM packages — that are “at-the-market” fairness issuance packages.

Again in April, we did a $100 million fairness personal placement, and in July, we accomplished a $200 million concurrent providing — half fairness, half convertible debt. As soon as we had that liquidity, we deployed it into Solana.

CN: And the way do you determine when to hunt funding? Does that rely on whether or not you may enhance SOL per share?

BR: Precisely. Plenty of it is dependent upon market circumstances. Is there robust investor urge for food for treasury firm fairness? Are we buying and selling at a a number of that makes fairness issuance accretive?

There’s a push-pull there. For instance, if we’re buying and selling at 5x NAV, then promoting $100 million in fairness is very accretive: we’d be creating worth instantly. Nevertheless it’s additionally more durable to boost that a lot at such a excessive valuation.

So that you’re balancing how accretive the increase is versus how achievable it’s. We’ve filed for an fairness line with the SEC, which is basically a quasi-ATM. As soon as it’s deemed efficient, we’ll be capable of promote a small share of our day by day buying and selling quantity into the market to boost funds progressively.

However it’s important to watch out. You don’t need to hit your individual inventory value. So we usually have a look at issuing 1–4% of day by day quantity — simply sufficient to boost capital with out disrupting the market, and nonetheless accretive to SOL/share.

CN: Why Solana?

BR: Solana stood out to us because the main high-performance good contract blockchain. There are three the explanation why:

When it comes to its tech, Solana processes transactions in parallel, like trendy processors do. It’s the primary second-generation good contract chain, launched in 2020, so it advantages from newer structure and design rules, but additionally has significant community results.

There’s additionally its ecosystem, which is extremely versatile. From DeFi, DePIN, social, gaming, tokenization, stablecoins, meme cash, AI brokers, and so forth. You possibly can construct something on Solana.

Its traction can be robust. If you happen to have a look at metrics on platforms like Artemis.xyz, Solana is already main in key areas: day by day lively customers, DEX volumes, and dApp revenues.

Ethereum is the largest chain and probably the most well-known, no query. However Solana is making big inroads, and we’re making an attempt to place ourselves the place the market goes.

CN: How do you view Solana’s aggressive panorama? How does Solana evaluate to different comparable chains?

BR: Ethereum is certainly the largest and most decentralized chain, and it has a robust model. Nevertheless it’s additionally constrained by its early design decisions.

Ethereum prioritized decentralization and safety above all else, which meant efficiency suffered. That’s why a lot of the execution has been pushed out to layer 2s — that are principally separate blockchains. They seize lots of worth that in any other case may need accrued to Ethereum itself.

Solana took a unique method. It targeted on efficiency and safety upfront — and has been in a position to develop into decentralization over time, because of issues like Moore’s Legislation and enhancements in {hardware} and bandwidth. We predict it’s the primary chain that’s safe, decentralized, and high-performance unexpectedly.

From our standpoint, Solana is purpose-built for one purpose: to change into the infrastructure for internet-scale capital markets — 24/7, world, permissionless entry. That imaginative and prescient is basically compelling, and we predict it’s the place the way forward for finance is headed.

CN: How does Solana evaluate to Ethereum’s L2s from the angle of the customers?

BR: The person expertise on Solana is far less complicated and extra unified. That’s as a result of Solana is monolithic — it does every thing (information availability, execution, consensus, and settlement) on one layer. You don’t want to leap between rollups or fear about bridging.

With Ethereum, the worth is fragmented throughout L2s, and most of them nonetheless have centralized sequencers, which raises questions on decentralization and regulatory threat. You’re trusting the sequencer operator, and that’s not a real permissionless system. Solana avoids lots of that complexity.

CN: What developments are you occupied with currently that the remainder of the market is likely to be lacking?

BR: I’ll be sincere. Upexi was one of many first to do a large-scale fairness personal placement to construct an altcoin treasury, particularly in Solana. And since we had been early — and profitable — lots of copycats adopted.

Now, the area is getting saturated. There are tons of firms making an attempt to do the identical factor. Because of this, valuations and NAV multiples have come down. That’s the shift. Everybody’s now making an attempt to determine: what’s the “Digital Asset Treasury 2.0” mannequin? What comes subsequent?

One concept floating round is whether or not you should buy a worthwhile working enterprise and use its money move to build up digital belongings — primarily funding your treasury from actual earnings. It’s an fascinating concept, however I’m not satisfied. MicroStrategy’s success arguably comes from the truth that it doesn’t have a distracting enterprise mannequin.

Most individuals couldn’t even let you know what MicroStrategy truly does past holding Bitcoin, and that simplicity has labored in its favor. So I’m undecided bringing in working complexity provides worth to this mannequin.

One other concept is to go additional on-chain and attempt to juice yields — utilizing extra aggressive staking methods, maybe leveraging DeFi or different liquidity protocols. That’s not one thing we’re doing. We predict it introduces a complete vary of dangers — authorized, regulatory, good contract threat, liquidation — and even then, these yields in all probability gained’t maintain as extra capital chases them.

We’re already incomes mid-teens equal returns via extra conservative methods, like shopping for locked Solana at a reduction. We don’t really feel the necessity to take extra threat simply to chase an additional few factors of yield.

After which there are mergers and acquisitions, which have gotten a scorching subject. I’m a bit combined on it. If you happen to’re an organization buying and selling beneath NAV, why would you promote your self to a different agency for lower than your token worth when you may simply liquidate straight at NAV? On the opposite facet, in the event you’re the customer, why would you pay a premium for one more firm’s belongings when you can purchase those self same tokens within the open market?

Plus, M&A comes with transaction threat, bankers, legal professionals, months of course of, and there’s at all times the query of how the market will react. We’ve already seen an instance the place the market didn’t prefer it. Try introduced the acquisition of Semler. The deal was accretive on a per-Bitcoin foundation, however Try’s inventory dropped about 40% proper after. That’s the form of threat you’re taking.

That stated, there are causes M&A may nonetheless occur. If a purchaser can’t increase money on their very own however can provide inventory, and if a vendor is keen to simply accept that fairness, it may well nonetheless make sense, particularly if the mixed firm will get higher visibility or increased buying and selling quantity. That helps with future fairness issuance.

So, we’ll see. I believe we’ll be taught rather a lot from the subsequent few M&A offers. In the event that they’re properly obtained, you may see a wave of consolidation. If not, it’ll possible keep muted. For us, the main focus stays the identical: be disciplined, increase capital accretively, stake responsibly, and compound SOL per share over time. That also works, and it really works with out pointless threat.

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