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The NFT market was ‘oversold’ and prices fell too far, says Yuga Labs’ new CEO

May 10, 2026Updated:May 10, 2026No Comments4 Mins Read
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The NFT market was ‘oversold’ and prices fell too far, says Yuga Labs’ new CEO
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Bored Ape Yacht Membership (BAYC) non-fungible tokens are surging once more, fueling hopes of a broader revival within the battered NFT market as speculative urge for food returns throughout crypto.

Ground costs, or the bottom worth for the flagship Yuga Labs assortment, have climbed from round 5 ETH to 10 ETH over the previous month, whereas apecoin (APE), the ecosystem’s governance token, has additionally rallied from beneath $0.10 to about $0.16 with a pointy improve in buying and selling volumes.

Floor prices of Bored Apes (CoinDesk)
Ground costs of Bored Apes (CoinDesk)

The rebound comes as memecoins and different high-risk crypto property are outperforming extra defensive sectors akin to decentralized finance (DeFi), suggesting retail merchants are maybe returning to the market after months of subdued exercise.

For Yuga Labs’ newly appointed CEO, Michael Figge, the rally displays greater than short-term hype.

“It’s clear from the numbers that for a while, so far as blue-chip digital collectibles go, it was oversold,” Figge instructed CoinDesk in an interview. “You had this enormous compression in worth, however in case you truly take a look at an overlay graph, distinctive holders had been truly up.”

Figge, who has held varied government roles at Yuga Labs since 2022, earlier than taking up as CEO final month, argued that NFT costs had turn out to be disconnected from person participation in the course of the extended downturn.

NFT token rally (CoinDesk Data)
NFT token rally (CoinDesk Knowledge)

“A cynic will say costs doubled and the distinctive holder rely didn’t double,” he stated. “However that’s actually simply restoration from a interval the place issues fell disproportionately.”

Survival past hype

The rebound additionally comes alongside a broader reassessment of digital artwork and onchain possession past short-term worth hypothesis. In an essay final week, pseudonymous collector and NFT market analyst “Van” argued that whereas the speculative mania surrounding NFTs largely collapsed after 2021, institutional adoption of blockchain-based artwork has continued quietly within the background. “The hypothesis died, however the medium survived,” the essay stated, pointing to acquisitions and exhibitions from establishments together with MoMA, Centre Pompidou and LACMA over the previous 4 years.

The transfer increased has coincided with renewed momentum in speculative corners of the crypto market. CoinDesk’s MemeCoin Choose Index was among the many best-performing digital asset sectors final week, outperforming DeFi tokens as merchants rotated again into higher-beta bets.

Some market contributors additionally level to rising stress in DeFi as one other potential driver behind renewed NFT demand. A string of latest exploits and declining yields throughout lending protocols have dented confidence within the sector.

“With one well-planned hack, you may lose all of it,” Figge stated. “That has to get solved in DeFi, but it surely’s undoubtedly made folks rethink the concept it’s the one use case. NFTs supply one thing completely different — they’re tied to communities that persist past simply worth motion.”

Indicators of renewed exercise are additionally rising in NFT monetary markets. Earlier final week, a $2.8 million NFT-backed mortgage tied to a CryptoPunk circulated broadly on social media, with the lender set to earn roughly $138,000 in curiosity over 90 days in what merchants described as one of many largest NFT-backed loans so far.

The broader NFT rebound has prolonged past BAYC. Pudgy Penguins, one other main assortment, has additionally rallied strongly in latest weeks, whereas merchants speculate that OpenSea — {the marketplace} synonymous with the 2021 NFT increase — might reignite exercise by means of a long-rumored token launch.

‘Again to fundamentals’

Even so, Figge acknowledged that hypothesis stays central to the market.

“It could be naive to say monetary hypothesis isn’t an enormous driver,” he stated. “No matter occurs on this cycle will rhyme with the final one, but it surely’s by no means going to be precisely the identical.”

Yuga Labs has in the meantime shifted its focus again towards community-building efforts, together with greater than 30 in-person meetups worldwide over the previous month.

“Numerous what made Bored Ape work within the first place — the social layer — hasn’t actually been serviced in recent times,” Figge stated. “We’ve gone again to fundamentals.”



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