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Sports betting should be regulated as a financial product, not gambling, aspiring prediction market provider says

May 9, 2026Updated:May 10, 2026No Comments3 Mins Read
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Sports betting should be regulated as a financial product, not gambling, aspiring prediction market provider says
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Sports betting should be regulated as a financial product, not gambling, aspiring prediction market provider says

MIAMI BEACH, Fla. — Sports activities betting must be regulated as a federal monetary product somewhat than a state-licensed on line casino product, two panelists stated Thursday.

Showing at Consensus Miami 2026, Jacob Fortinsky, co-founder and CEO of sports activities betting platform Novig, stated the legacy sportsbook mannequin is structurally damaged as a result of it treats successful bettors as cheaters.

“Sports activities betting is actually the one trade within the nation that frequently limits and bans their energy customers,” Fortinsky stated. He framed sports activities occasion contracts as binary monetary devices that “for therefore lengthy have been handled as a playing product and as an alternative ought to actually be handled as a monetary product.” Globally, he stated, sports activities betting is “a $2 trillion asset class nonetheless dominated by these legacy casinos.”

Adam Mastrelli, founding father of 57 Maiden, a agency that builds AI-driven buying and selling methods for prediction markets, validated the critique with private expertise.

“My companion and I acquired kicked off of two large sportsbooks inside two months of buying and selling as a result of we had been sharp,” he stated, It is like “LeBron James getting kicked out of the NBA for being too good,” he added.

Mastrelli stated the staff turned to Novig, which he stated costs no charges and permits merchants to create artificial positions.

Mastrelli stated his agency’s edge decayed rapidly, and of 154 proposed buying and selling methods, solely three presently run profitably.

“This edge will go away,” he stated, “so should you can construct techniques that may sustain with that edge and that alpha… then it turns into actually, actually intriguing.” His most worthwhile season, he stated, was the WNBA.

Fortinsky stated Novig is on monitor to transition this summer season from a sweepstakes mannequin dwell in 35 states to a federal DCM framework that can let it function in all 50 states. An earlier try and be regulated on the state stage in Colorado, he stated, was a wake-up name. “Regulators advised us basically you are naive should you suppose we care about client safety or innovation or market effectivity. We actually simply care about our tax income,” he stated.

The federal-state battle, Fortinsky added, is “going to get to the Supreme Court docket within the subsequent two or three years,” with 15 pending lawsuits between the Commodity Futures Buying and selling Fee, Kalshi, Robinhood and varied states. Inside prediction markets, he argued sports activities is “counterintuitively truly the most secure vertical,” given the larger insider-trading and manipulation considerations round political and event-driven contracts.

Mastrelli, who stated he avoids offshore platforms totally, in contrast prediction markets to equities exchanges: “After I see a sturdy equities market now, that is AQR in opposition to SIG. It would not go away.”



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