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Notcoin says tap-to-earn ‘probably dead’ as Telegram games see shift

May 5, 2025Updated:May 5, 2025No Comments4 Mins Read
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Notcoin says tap-to-earn ‘probably dead’ as Telegram games see shift
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Notcoin, some of the distinguished Web3 gaming initiatives of 2024, mentioned the tap-to-earn style is “most likely useless” as Web3 gaming shifts to extra enjoyable and interesting initiatives.

Throughout Token2049 in Dubai, Notcoin co-founders Sasha and Vladimir Plotvinov, together with Uliana Salo, the top of design and product lead for Not Video games, spoke with Cointelegraph concerning the state of Telegram-based Web3 gaming. 

Vladimir instructed Cointelegraph that sport builders are shifting to completely different sport genres as tap-to-earn did not maintain gamers’ pursuits. 

“We’re going to see various kinds of video games, as tap-to-earn video games are most likely useless as a result of they’re not sustainable,” he mentioned. 

Notcoin says tap-to-earn ‘probably dead’ as Telegram games see shift
Notcoin’s Sasha (left), and Vladimir Plotvinov (center), and Uliana Salo (proper) on the Token2049 occasion in Dubai. Supply: Cointelegraph

Players desire a “enjoyable time” with pals 

In 2024, Notcoin was considered one of Telegram’s hottest tap-to-earn video games, onboarding greater than 30 million customers inside three months of its launch. In a earlier interview, Sasha attributed the sport’s progress to its potential to “remedy the difficulty” of onboarding Telegram customers into crypto. 

Whereas Telegram gaming exploded in 2024, players quickly went game-hopping, shifting to different video games as quickly as they “farmed” what they might in a single venture. Sasha instructed Cointelegraph: 

“Customers who come to farm — their motivation is simply to earn one thing. And with video games, it’s extra like I’ve enjoyable, I need to play with my pals, and I need to play inside a bunch.”

He added that whereas Telegram’s first wave of video games didn’t present that social factor, Web3 can nonetheless play a significant position within the platform’s gaming ecosystem.

He instructed Cointelegraph that Telegram video games began to shift to fashions that transfer away from merely “farming” tokens. In these new experiences, the Web3 economic system half turns into an “add-on” as an alternative of the primary worth proposition. 

Nevertheless, growth could take a while. Sasha instructed Cointelegraph that Telegram has no “actual video games” but, however is optimistic for the longer term.