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Memecoins have been the main narrative of the cycle after surpassing all expectations and turning into the top-performing sector of 2024. As we navigate 2025’s crypto market, rising sectors like Synthetic Intelligence (AI) brokers might rival memecoins’ narrative mindshare.
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Memecoins Outlined 2024’s Crypto Market
On Tuesday, Binance Analysis shared its “Full-12 months 2024 & Themes for 2025” report, crowning memecoins because the “Defining Narrative of 2024. The platform highlighted the sector’s excellent efficiency final 12 months, which drove vital consideration to the crypto market.
In line with the report, memecoins performed a “vital position in onboarding new customers to the crypto house and supply a novel option to monetize consideration within the social media period.” Moreover, the notion of “so-called ‘blue-chip’ memes” served as a testomony to the “progress and variety of the memecoin market and its construction,” the report famous.
The crypto neighborhood noticed the creation of assorted sub-sectors inside the memecoin house, encapsulating the occasions that formed the 12 months. As an example, PolitiFi tokens, which rose amid the American electoral marketing campaign, recorded the numerous adjustments within the political panorama via these tokens.
This narrative ultimately led to the launch of the Solana-based TRUMP memecoin, the first-ever token formally backed by a politician. The memecoin was created in January to “have a good time Braveness & Power” after the July 2024 assassination try on President Trump.
Binance Analysis factors out that memecoins meteoric rise might be attributed to varied elements, together with elevated transparency and a notion of equity, accessibility, and addressing customers’ frustration with the “low float, excessive FDV” situation.
Moreover, it famous the sector’s high-risk, high-reward nature seems to have fulfilled the trade’s seek for the primary crypto AAA recreation. The report argues that the “thrill of making memecoins of the smallest moments in cultures” commerce them into “sky-high valuations” might be perceived as a recreation, maintaining the neighborhood invested within the sector and rising its reputation.
AI Brokers: The Rising Narrative
Second to memecoins, the AI crypto sector took 12.6% of the narrative mindshare in 2024, opening the stage for the market’s “newer fascination,” AI Brokers.
This sub-sector captured buyers’ consideration all through Q3 2024, fueled by Reality Terminal and GOAT’s rising reputation, and have become a number one narrative in latest months.
AI brokers, initially sparked by Reality Terminal and $GOAT, have captured the market since October and change into a dominant narrative. Infrastructure suppliers like Virtuals Protocol (G.A.M.E. framework) and ai16z (ElizaOS framework) have been key gamers.
The sector has additionally confronted backlash from the crypto neighborhood. Some buyers think about the brand new development “worse than different previous traits,” arguing that it’s “overrated.” Equally, an nameless ballot confirmed that Solana founders think about AI agent tokens to be overhyped.
Nonetheless, it has constantly developed and has “tons extra in growth.” As of this writing, the sector has a market capitalization of $7.84 billion, based on CoinGecko information.
What’s Subsequent?
Binance Analysis identified the difficulty of memecoin longevity, as lots of the tokens see a speedy rise and fall. It considers that, regardless of not all tokens having the extent of recognition to face the check of time, memecoins are “more likely to have some endurance” in some kind.
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In the meantime, AI Brokers are considerably earlier of their growth however share the “energy to onboard customers (AI is a key matter throughout enterprise and finance) and monetize consideration.” In consequence, the expansion of the “AI x crypto” intersection is sort of sure.
The report concludes that the “entry of web2 into AI Brokers, and the speedy growth and anticipated trajectory of AI x crypto” are a number of the key areas to look at this 12 months.

Featured Picture from Unsplash.com, Chart from TradingView.com