Brazilian fintech firm Méliuz has develop into the primary publicly traded agency in Brazil and Latin America to undertake Bitcoin as a treasury asset following shareholder approval.
In a press release issued on Might 15, the cashback-focused agency, which serves over 30 million customers, stated it had formally modified its company objective to incorporate Bitcoin investments as a part of its enterprise technique. The transfer was greenlit by a large majority at a unprecedented common assembly earlier within the day.
As a part of the shift, Méliuz acquired 274.52 Bitcoin for about $28.4 million at a mean value of $103,604.
The newest haul builds on its first Bitcoin buy of 45.73 BTC in March this 12 months, bringing the agency’s complete holdings to 320.25 BTC, valued at over $33 million primarily based on present costs.
“A Bitcoin Treasury Firm’s major mission is to build up Bitcoin in an accretive manner for shareholders, utilizing its money era and company and capital market constructions to extend publicity to the asset over time,” Méliuz wrote.
As an alternative of treating Bitcoin as a mere hedge, Méliuz has repositioned its mission to maximise “the quantity of Bitcoin per share,” aligning its capital technique round long-term BTC publicity.
Calling it a “historic day,” Méliuz govt chairman Israel Salmen stated the agency had formally develop into the “first Bitcoin Treasury Firm listed in Brazil.”
He added that the agency’s BTC holdings now carry a yield of 600% when factoring in its March 6 buy.
Since its preliminary Bitcoin purchase on March 6, Méliuz (CASH3.SA) has seen its inventory value soar over 117%, making it one of many best-performing shares on the Brasil Bolsa Balcão.
Méliuz has joined a rising record of public firms world wide pivoting to Bitcoin-centric steadiness sheets, many following within the footsteps of Michael Saylor-led Technique, which pioneered the treasury technique in 2020.
Earlier this week, Bahrain’s Al Abraaj Group turned the primary listed firm within the Center East to undertake Bitcoin as a treasury asset. It kicked off with a modest 5 BTC buy and says extra is coming as a part of a long-term shift backed by 10X Capital.
In line with Al Abraaj, the initiative is a part of a “forward-looking strategy” to unlock Bitcoin publicity for regional traders.
Within the U.S., David Bailey’s Bitcoin-native holding firm, Nakamoto, lately went public through a merger with KindlyMD, elevating $710 million to launch what he described as a “Bitcoin conglomerate.”


