Indonesia’s monetary regulator has launched certification necessities for influencers who advocate crypto and different digital monetary property, because the nation expands oversight of economic promotions on social media.
Beneath Monetary Companies Authority Regulation No. 6 of 2026, introduced Wednesday, people recommending digital property should get hold of competency certifications until they’re already topic to a separate licensing requirement.
Influencers could advocate solely digital property listed on licensed exchanges, whereas any service supplier they advocate should even be licensed. Advertising and marketing campaigns have to be performed via regulated monetary companies companies, that are accountable for the promotional content material, and distributed via their official communication channels.
Indonesia joins a rising variety of jurisdictions tightening oversight of economic influencers, additionally referred to as finfluencers, with Australia and the UK introducing broader guidelines for funding promotions and the Philippines adopting crypto-specific advertising and marketing restrictions.
Machine translated excerpt of the OJK announcement. Supply: OJK
World regulators tighten oversight of finfluencers
Australia and the UK had been among the many earlier jurisdictions to make clear how present monetary legal guidelines apply to influencers.
In March 2022, the Australian Securities and Investments Fee (ASIC) mentioned influencers could require a monetary companies license when their content material quantities to monetary recommendation or helps organize transactions. It additionally warned that licensed monetary corporations could also be responsible for misconduct by influencers they have interaction with.
In 2024, the UK Monetary Conduct Authority (FCA) issued steering saying unauthorized influencers could commit a felony offense when selling regulated monetary merchandise with out approval from an appropriately licensed agency.
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On April 24, the FCA led a global “week of motion” marketing campaign concentrating on unlawful finfluencers. In accordance with the FCA, 17 regulators participated, conducting enforcement exercise, shopper consciousness campaigns and academic packages for influencers who need to act responsibly.
The FCA mentioned it submitted 120 account-takedown requests overlaying 1,267 unlawful monetary commercials that had reached a minimum of 2.3 million UK social media accounts.
In the meantime, the Philippines launched crypto-specific advertising and marketing restrictions in 2025 that cowl endorsements, sponsored materials, social media posts, podcasts, livestreams and sure paid instructional content material.
Beneath the principles, crypto asset service suppliers are required to reveal their licensed third-party entrepreneurs to the Philippine Securities and Alternate Fee.
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