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How Jeremy Sturdivant spent the 10,000 Bitcoin pizza fortune

May 22, 2026Updated:May 23, 2026No Comments4 Mins Read
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How Jeremy Sturdivant spent the 10,000 Bitcoin pizza fortune
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Jeremy Sturdivant, the 19 yr outdated who acquired 10,000 Bitcoin for 2 pizzas in Could 2010, spent virtually all of it lengthy earlier than BTC crossed even $1, not to mention at present’s 5 determine ranges.

Abstract

  • In 2010, 10,000 BTC was value about $40 to $41 and acquired two Papa Johns pizzas for Laszlo Hanyecz in Jacksonville.
  • Sturdivant later mentioned he spent the cash on journey and items as Bitcoin’s value climbed from fractions of a cent to beneath $1.
  • At Bitcoin’s November 2021 peak close to $69,000, that very same 10,000 BTC would have been value round $690 million.

Jeremy Sturdivant, referred to as “jercos” on the Bitcointalk discussion board, was the counterparty to Laszlo Hanyecz’s now legendary 10,000 BTC pizza buy on Could 22, 2010.

How did Jeremy Sturdivant find yourself with 10,000 BTC for pizza?

The deal that was Bitcoin Pizza Day began on the Bitcointalk forum on May 18, 2010, when Florida programmer Laszlo Hanyecz offered 10,000 BTC to anyone willing to get him “a couple of pizzas” delivered to his home.

Four days later Hanyecz posted, “I just want to report that I successfully traded 10,000 bitcoins for pizza. Thanks jercos!” confirming that forum user Jeremy “jercos” Sturdivant had stepped in, paid for two large Papa Johns pizzas with his credit card, and received 10,000 BTC in return.

At the time, those 10,000 BTC were valued at roughly $40 to $41, while the pizzas themselves cost less than $50, underscoring how informal and experimental the trade really was.

Everyone talks about the guy who paid 10,000 bitcoin for two pizzas, but no one talks about the guy who received the 10,000 bitcoin.

Meet Jeremy Sturdivant, the man who got paid 10,000 BTC for selling two pizzas on this day in 2010.

“I had no idea how huge it would become” pic.twitter.com/0Svz1fkFsU

— Bitcoin Journal (@BitcoinMagazine) May 22, 2026

Crypto merchants now commemorate that transaction each Could 22 as Bitcoin Pizza Day, a practice crypto.information highlighted in a fifteenth anniversary characteristic trying again at how each Hanyecz and Sturdivant view the deal years later.

As we speak Bitcoin (BTC) trades within the tens of 1000’s of {dollars} per coin, with the asset topping $76,000 in latest market cap information tracked by crypto.information.

What did Sturdivant do with the ten,000 BTC and the place is he now?

Sturdivant didn’t change into a Bitcoin billionaire as a result of he by no means held the cash for lengthy.

In a 2016 interview titled “A Residing Foreign money: An Interview With ‘Jercos’,” he defined that he handled the ten,000 BTC as spending cash and cycled it again into the small Bitcoin financial system as its value crept up, saying he used the windfall on items and journey fairly than hoarding it.

That posture match his broader view of Bitcoin on the time. In the identical interview he argued that Bitcoin solely made sense as one thing used, not idolized, saying he needed to see it behave as “a residing foreign money” fairly than a speculative trophy locked away endlessly.

The distinction with the asset’s later trajectory is stark. By the 2021 bull market peak, the unique 10,000 BTC would have been value about $690 million at roughly $69,000 per coin, whereas more moderen rallies have pushed Bitcoin above $76,000 with a market capitalization over $1.5 trillion.

Crypto historians have since famous that Hanyecz went on to spend tens of 1000’s extra BTC on pizzas that yr, whereas Sturdivant’s function receded as he moved on together with his life away from the highlight, resurfacing primarily in retrospective items about Bitcoin Pizza Day.

Crypto.information has revisited the episode repeatedly in protection of Bitcoin Pizza Day, together with reporting on how the neighborhood makes use of the anniversary to mirror on value discovery, early adoption, and the strain between utilizing Bitcoin as cash versus treating it as a long run retailer of worth.

One latest explainer on Bitcoin’s evolution from novelty fee technique to main asset additionally situates the pizza commerce as a key second in its value discovery historical past and hyperlinks it to later phases the place BTC broke above $100, $1,000, and ultimately 5 determine territory.

As of at present there isn’t any proof that Sturdivant accrued a major new stash of BTC after spending the unique 10,000 cash, which suggests {the teenager} who as soon as held what would later be lots of of thousands and thousands of {dollars} value of Bitcoin cashed out of his place lengthy earlier than the asset reached these ranges.

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