HKMCA Unveils ‘Panda Mode ON!’ Campaign to Promote Retirement Planning

HKMC Annuity Restricted (HKMCA), a subsidiary of The Hong Kong Mortgage Company Restricted, has introduced the launch of a brand new public schooling marketing campaign titled ‘Panda Mode ON!’ This initiative goals to advertise retirement monetary planning by drawing parallels between the carefree life-style of pandas and the necessity for a secure retirement earnings, in accordance with the Hong Kong Financial Authority.

Complete Outreach Actions

The ‘Panda Mode ON!’ marketing campaign will run for six months and have a wide range of promotional actions. These embrace tv commercials, outside and internet advertising, in addition to social media campaigns. The initiative may also prolong to public schooling and outreach efforts all through Hong Kong. Key occasions within the marketing campaign embrace a sales space on the ‘tenth Golden Age Expo and Summit 2025’ and a number of other ‘Nicely-Deliberate for Life. Secure for Life’ exhibitions at Ocean Park and main buying malls.

Participating the Public

Along with bodily occasions, the HKMCA is enhancing its ‘Mr. Nicely-Deliberate’ collection to deepen public understanding of the HKMC Annuity Plan and longevity danger administration. This collection makes use of on a regular basis eventualities to elucidate the plan’s options, supplemented by a brand new ‘Reply with One Click on’ webpage designed to handle incessantly requested questions simply.

On-line Assets and Additional Info

For these searching for extra info, the HKMCA has made sources obtainable on its web site and social media platforms. events can go to the HKMCA web site or its Fb web page for updates and particulars on the marketing campaign. The HKMCA is dedicated to offering accessible info to encourage efficient retirement planning amongst Hong Kong’s residents.

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