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Bad tokenomics kill good projects (here’s how to improve them)

May 24, 2025Updated:May 24, 2025No Comments6 Mins Read
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Bad tokenomics kill good projects (here’s how to improve them)
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Bad tokenomics kill good projects (here’s how to improve them)

The next is a visitor put up and opinion of Arthur Iinuma, Principal advisor and Founding father of Iinuma.io.

Whereas good tokenomics can not save unsound initiatives, even essentially the most promising community launches can fail from poor token design.

Spectacular flameouts like Terra LUNA and Celsius expose the risks of monetary sleight-of-hand—algorithmic stablecoins and yield schemes masquerading as innovation. However there are numerous extra in any other case high-potential initiatives committing financial suicide by way of simply avoidable errors. 

Blue-chip initiatives with real technical advantage and bonafide use instances, like Aptos, have watched billions in market cap evaporate in a single day attributable to mismanaged token unlocks and poor communication. It’s vital for crypto founders to extend their emphasis on token design so nice initiatives can construct financial foundations as sturdy as their technical ones.

Deadly Flaws in Token Design

The most important tokenomics errors I see in in any other case stable initiatives are:

Massive Valuation Gaps

Whereas it’s customary for initiatives to supply early traders decrease priced tokens in comparison with later rounds, founders must be cautious in permitting broad pricing spreads between these early rounds and public patrons.  This can be simpler mentioned than accomplished as shrewd traders demand decrease costs towards the specter of withholding funding.

Nevertheless, an investor with a low entry worth compared to a later spherical primarily ensures their upside even at costs decrease than the fee foundation of a public purchaser.  Because of this a loss for patrons in later rounds should still end in features for the earliest token holders – creating an unfair imbalance within the undertaking’s token financial system. 

Poor Vesting Schedule

Far too many initiatives flip their public patrons into exit liquidity for early traders and insiders. Nothing destroys neighborhood quicker than watching early insiders dump tokens whereas public patrons maintain withering luggage.

The timing of unlocks are necessary.  Whereas a protracted vesting and lockup schedule appears good for worth appreciation, they virtually all the time assure predictable promote strain as traders who’ve been compelled to carry for too lengthy scramble to unload. Quick unlocks might present speedy worth discovery and increase the token holder base, however in addition they permit whales to dump, creating “crimson candles” and evaporating public confidence. 

Overselling by Founders

Generally the prospect of turning not too long ago minted digital tokens into actual worth is just too tempting for the founders that created them.  I’ve watched initiatives go from nice concepts to publicly traded at over a billion USD in valuation, minting multi-millionaire founders within the course of.  Even essentially the most disciplined of them are tempted to promote their holdings and commerce their undertaking tokens for money.

Take for example Mantra, which all of a sudden misplaced 92% of its worth in simply 90 minutes.  Regardless of statements by the CEO on the contrary, blockchain analysts had been fast to level out substantial insider actions of at the least USD 227 million onto exchanges, suggesting an insider dump.

Excessive Itemizing Valuation

Founders are sometimes enticed to listing at bigger valuations as they make for greater headlines, raised optics and construct hype.  Founders are usually not solely at fault, as even Binance has been identified to push out unusually excessive itemizing valuations, with initiatives like Hamster Kombat (HMSTR) itemizing at over USD 700 million in market cap, and Notcoin itemizing at a staggering USD 1 billion at launch.

However overvalued undertaking listings create a whole lot of “air” beneath them, and when everyone seems to be within the cash, it’s virtually a assured race to the underside and token holders are fast to money out to get extra favorable pricing than the particular person subsequent to them.  A excessive beginning valuation additionally means the prospect of public patrons incomes a a number of on their funding is slimmer, scaling down secondary market demand.  When you’ve got a whole lot of holders promoting and no one to purchase, the result’s an eventual demise spiral.  

Whereas initiatives like Hamster Kombat set business engagement data, and listed on the highest exchanges on the earth, its overvalue at itemizing resulted in a 87% worth decline to its recorded all-time-low.

What Really Works in Tokenomics

BTC and ETH maintain the highest market cap positions for good purpose. Past being early, they’ve demonstrated a number of core ideas that separate sustainable token fashions from hole hypothesis autos.

Real Shortage

Bitcoin’s 21 million fastened provide cap isn’t highly effective simply because it’s scarce—it’s highly effective as a result of the market believes with absolute certainty that this restrict received’t change.

Deep Product Integration

The elemental query each undertaking ought to reply actually: Might your product operate with no token? If sure, you’re doubtless forcing tokenization the place it doesn’t belong.

Initiatives like Filecoin embody this precept effectively—their token is crucial to the community’s storage market operate, making it almost unattainable to separate the product from its token. In contrast, initiatives that bolt on tokens as afterthoughts usually see their tokens wither in worth over time.

Promoting Restrictions

Initiatives ought to construction valuations throughout every sale spherical with lowered unfold and design a lockup schedule that stops lower-priced patrons from “dumping” their tokens on contributors in later rounds.  Making a layered vesting schedule that restricts early gross sales for patrons with a low entry level whereas permitting for later-round contributors to de-risk first gives an inexpensive stability of upside for early patrons and worth safety for later patrons.

Use of Audited Declare Contracts

Nicely-structured token economics goes past what’s written in a doc.  Initiatives ought to take a step additional and guarantee their tokens are custodied by a third-party audited, irrevocable sensible contract guaranteeing transparency and compliance by all events.

Real looking Valuation & Provide Administration

Decrease preliminary valuations would possibly really feel like leaving cash on the desk, however they create room for significant appreciation. Initiatives launching at already-inflated valuations go away little upside for brand spanking new contributors, killing momentum and neighborhood development.

A low complete provide permits for higher worth management and market responsiveness. It imbues tokens with extra significance, making manipulation harder and worth actions extra significant.

Lively Token Administration

Good tokenomics isn’t set-and-forget—it requires ongoing stewardship. Listed below are some greatest practices:

  1. Strategic provide administration: Enhance circulating provide solely throughout rising markets. This prevents dumping further tokens into already weak markets.
  2. Buyback packages: Implement token repurchases when promote strain is excessive to stabilize the value and sign undertaking dedication to a excessive token valuation. 
  3. Managed liquidation: Require giant traders to make use of market makers when promoting important positions to stop giant worth impacts from sudden dumps.

Constructing To Final

Probably the most profitable initiatives method tokenomics as an extension of product design moderately than solely an train of monetary engineering.

Considerate tokenomics are a sign to the market of a considerate product and group. Your token is in the end your greatest advertising software—it rewards loyalty and financially aligns customers. 

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