DDC Enterprise Ltd., a China- and U.S.-based shopper model and e-commerce firm, has introduced plans to undertake Bitcoin as a strategic reserve asset, focusing on the buildup of 5,000 BTC over the subsequent 36 months. The transfer, revealed in a shareholder letter at the moment by Founder, Chairwoman, and CEO Norma Chu, positions DDC as one of many first firms in its sector to embrace Bitcoin as a part of its core monetary technique.
“I’m exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Technique, a cornerstone of our long-term worth creation plan,” stated Chu. “Bitcoin’s distinctive properties as a retailer of worth and hedge towards macroeconomic uncertainty align completely with our imaginative and prescient to diversify reserves and improve shareholder returns.”
The technique begins with a right away buy of 100 BTC, with short-term objectives to amass 500 BTC inside six months, nonetheless with an total goal to hit 5,000 BTC in 36 months on the agenda. DDC will implement the plan beneath the steerage of a newly expanded crypto-familiar advisory board and treasury administration workforce, guaranteeing optimum execution.
“Our workforce’s relentless deal with operational effectivity and strategic reinvestment has positioned DDC as a leaner, extra agile group, able to capitalize on rising alternatives,” Chu stated.
The announcement comes after a record-breaking monetary 12 months for DDC in 2024. The corporate reported USD 37.4 million in income, representing a 33% year-over-year improve. Gross revenue margin improved to twenty-eight.4%—up from 25.0% in 2023—because of strategic U.S. acquisitions and environment friendly operations in China. Shareholders’ fairness rose 33% to USD 11.3 million, with money, money equivalents, and short-term investments estimated at $23.6 million as of March 31, 2025.
“As founder and CEO, I’m extra optimistic than ever about DDC’s trajectory,” Chu concluded. “We’re not merely adapting to the longer term; we’re shaping it.”
