Draper Associates-backed CUDIS has partnered with UCLA Athletics for a year-long collaboration to advertise web3 sensible rings amongst college students and athletes.
The web3 wellness firm CUDIS has introduced a one-year partnership with UCLA Athletics, a Californian collegiate sports activities program, to advertise its AI-powered sensible rings. In keeping with a Thursday press launch shared with crypto.information, the collaboration will characteristic campus activations, the place CUDIS will showcase its rings to UCLA college students and sports activities followers.
Moreover, CUDIS plans to signal identify, picture, and likeness agreements with student-athletes from numerous UCLA groups, together with males’s and ladies’s tennis, golf, basketball, ladies’s gymnastics, and soccer, the press launch.
“This initiative goals to spark conversations round wholesome existence, efficiency monitoring, and knowledge possession, whereas permitting student-athletes to leverage their picture and share the product throughout their platforms.”
CUDIS
Below the partnership settlement, CUDIS will even have interaction with UCLA followers by means of interactive campaigns, together with fortunate draw promotions at sporting occasions, permitting CUDIS to make use of UCLA Athletics’ branding to attach its sensible rings to the college’s athletic tradition.
One blockchain ring to rule all of them
CUDIS chief government Edison Chen says the collaboration “holds particular which means for us as we give again to the group that helped launch our imaginative and prescient,” including additional that “UCLA is the place our journey started.”
The corporate’s sensible ring makes use of blockchain expertise to observe numerous well being metrics, together with coronary heart fee, sleep, stress, and energy burned. Constructed on the Solana (SOL) community, the ring offers customers full possession of their well being knowledge and provides customized wellness recommendation by means of an AI coach. The wearable additionally contains a dynamic rewards system that encourages customers to make wholesome selections by incomes passive rewards for constructive actions.
In September, CUDIS raised $5 million in a funding spherical led by Draper Associates, with extra funding from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures, and DraperDragon.
