World of Ladies (WoW), one in every of Web3’s most recognizable NFT initiatives, is getting into a brand new period with the appointment of Vi Powils as CEO. The transfer displays a broader shift in focus for WoW—from artwork and collectibles to a broader cultural and strategic footprint.
Key Takeaways
Vi Powils, former enterprise improvement lead at Pudgy Penguins, turns into CEO of World of Ladies.
She performed a key function in increasing Pudgy Penguins’ attain and recognition.
WoW plans to introduce new merchandise, partnerships, and neighborhood initiatives below her management.
The undertaking has generated over $400M in NFT buying and selling quantity and donated $2M+ to women- and artist-focused causes.
Management Change Indicators Strategic Shift
With over a decade within the crypto area and a background that features advising hedge funds and launching startups, Vi Powils is amongst a small group of Web3 leaders who’re fluent in each monetary technique and digital tradition.
Her appointment marks a turning level for WoW, which has risen to prominence by means of its generative artwork collections, specializing in feminine illustration within the NFT area.
The subsequent chapter is poised to construct on that legacy by increasing the model’s attain and deepening its cultural impression.
“I am proud to steer World of Ladies into its subsequent chapter,” Powils mentioned. “WoW did not simply launch a group—it lit a fireplace. It introduced folks collectively, constructed a world household, and proved that artwork with goal can change lives.”
Powils beforehand led enterprise improvement at Pudgy Penguins, serving to to develop the model into one of the vital acknowledged NFT initiatives.
Supply: World of Ladies
WoW’s Legacy and Future Course
Based by digital artist Yam Karkai, World of Ladies has change into a logo of inclusion inside Web3. Its collections—World of Ladies and World of Ladies Galaxy—have surpassed $400 million in whole buying and selling quantity.
The undertaking has additionally partnered with main international manufacturers, together with Mastercard, Samsung, and Michelin, and contributed over $2 million to initiatives supporting ladies and artists.
In response to the announcement, with Powils on the helm, WoW is predicted to construct on its robust basis—broadening its attain, amplifying its affect, and doubling down on its mission to assist the subsequent technology of builders.
Powils’ appointment looks like the correct transfer on the proper time. With the groundwork already laid and a transparent imaginative and prescient taking form, World of Ladies is in a robust place to develop its affect and assist outline what comes subsequent for tradition in Web3.
“It isn’t a reset, it is a rise,” Powils highlighted. “We’re changing into the engine and gas for the subsequent technology of dreamers.”
