Jiuzi Holdings is planning to deploy a billion-dollar company treasury mandate right into a trio of digital property, a transfer guided by new COO Dr. Doug Buerger that positions crypto as a core strategic reserve.
Abstract
- Jiuzi Holdings accepted a $1 billion crypto treasury plan centered on Bitcoin, Ethereum, and BNB.
- The transfer follows the appointment of crypto veteran Dr. Doug Buerger as COO.
- A brand new threat committee led by CFO Huijie Gao will oversee coverage execution.
In an announcement on Sept. 24, the Nasdaq-listed EV charging firm revealed its board has formally adopted a Crypto Asset Funding Coverage. This framework authorizes an allocation of as much as $1 billion from its money reserves into Bitcoin (BTC), Ethereum (ETH), and Binance Coin (BNB).
The choice, which establishes a devoted threat committee overseen by CFO Huijie Gao, comes instantly on the heels of the appointment of Dr. Doug Buerger, a acknowledged determine within the digital asset area, as Jiuzi’s new Chief Working Officer.
“I’m thrilled to steer this necessary treasury initiative supported by such a forward-thinking Board and administration staff. We aren’t partaking in short-term buying and selling or hypothesis; fairly, we view crypto property as long-term shops of worth to hedge towards macroeconomic uncertainties,” Buerger mentioned.
A pivot into digital reserves
For Jiuzi’s management, the shift is framed as a safeguard fairly than hypothesis. CEO Tao Li described the brand new coverage as a proactive method to treasury administration designed to protect and improve long-term shareholder worth. In his view, crypto property present a hedge towards macroeconomic headwinds that conventional reserves wrestle to soak up.
Crucially, the corporate has acknowledged it is not going to self-custody its property, opting as a substitute for “highest-tier custody requirements” by way of third-party specialists.
Jiuzi Holdings will not be a expertise startup however an electrical car infrastructure participant headquartered in Hangzhou, with a footprint in China’s smaller cities by way of its good charging community. Its enterprise mannequin has centered on advancing carbon neutrality by constructing fast-charging stations and power storage options.
By incorporating crypto into its reserves, the corporate joins a small however increasing set of public companies that see digital property as a proper a part of stability sheet technique, aligning it with a pattern that stretches properly past the tech sector.
That cohort simply grew by one other member. On the identical day Jiuzi made its announcement, Arizona-based Iveda revealed that its board had additionally licensed cryptocurrency as a part of its company treasury.
Like Jiuzi, Iveda framed the transfer as forward-looking capital allocation fairly than a speculative guess. The twin bulletins underscore how corporations from completely different industries and geographies are converging on the identical conclusion: digital property at the moment are a part of the company treasury toolkit.
The dangers
The ambition of those corporations comes with publicity. As fintech analyst Jeff Gapusan famous in a latest Forbes piece, the rise of digital asset treasury corporations is a double-edged growth. He identified that whereas regulatory readability and institutional adoption are driving curiosity, the mannequin carries dangers tied to market cycles and capital prices.
The reflexive loop that rewards companies in bull markets can unwind rapidly when sentiment shifts, leaving stability sheets weak. Past worth volatility, corporations should additionally grapple with ongoing bills tied to custody, compliance, and threat administration.
