American monetary companies firm MSCI’s October session on “digital asset treasury corporations” arrived at a time when the mechanics of Bitcoin (BTC) publicity had already begun to fracture.
By mid-2025, three roughly equal-sized channels funneled institutional capital into BTC: regulated spot ETFs managing north of $100 billion, mining operations with embedded BTC publicity, and a more recent cohort of public corporations whose major enterprise had turn into holding crypto on their steadiness sheets.
MSCI’s proposal targets the third bucket and, in doing so, forces a reckoning over whether or not these corporations are working corporations or passive funds in company costumes.
The proposal itself reads like customary index housekeeping.
MSCI floated excluding from its World Investable Market Indexes any firm whose digital-asset holdings exceed 50% of whole property, and invited suggestions on whether or not corporations that self-identify as digital asset treasuries or elevate capital primarily to stack Bitcoin ought to face related remedy.
The session window runs by means of Dec. 31, with a call due Jan. 15 and implementation penciled in for the February 2026 assessment.
MSCI frames the query explicitly: do these shares “exhibit traits just like funding funds,” which already sit exterior fairness benchmarks?
JPMorgan answered by modeling the fallout. Its November evaluation pegged Technique’s market cap at roughly $59 billion, with about $9 billion held by passive automobiles monitoring main indexes.
In a situation through which MSCI alone reclassifies Technique, roughly $2.8 billion in passive property can be pressured to promote. If Russell and different suppliers comply with, mechanical outflows might attain $8.8 billion, in accordance with a Barron’s estimate.
The quantity is framed because the second index shock after Technique’s earlier exclusion from the S&P 500, and it triggered a backlash. JPMorgan confronted scrutiny over front-running, with public calls to boycott the financial institution and to quick its inventory.
The proxy-stock downside
The anger displays a deeper pressure over how Bitcoin beta enters conventional portfolios. DLA Piper’s October advisory documented the sector’s explosive development.
Greater than 200 US public corporations had adopted digital asset treasury methods by September 2025, holding an estimated $115 billion in crypto and sporting a mixed fairness market cap of round $150 billion, up from $40 billion a yr earlier.
That is roughly 190 centered on Bitcoin treasuries, with one other 10 to twenty holding different tokens. For establishments constrained by mandates that prohibit direct crypto holdings, these shares provided a workaround: monitoring BTC by means of fairness publicity with out breaching compliance guardrails.
Nonetheless, that comfort got here with structural vulnerabilities. Many more moderen treasuries financed their purchases by means of convertible notes and personal placements, and when their inventory costs fell beneath the worth of the crypto they held, boards confronted stress to promote cash and purchase again shares.
Digital asset treasuries deployed about $42.7 billion into crypto in 2025, with $22.6 billion within the third quarter. Solana-focused treasuries noticed their mixture internet asset worth drop from $3.5 billion to $2.1 billion, a 40% drawdown, organising pressured liquidations that might quantity to $4.3 billion to $6.4 billion if even a modest fraction of positions unwind.
On the similar time, spot Bitcoin ETFs crossed $100 billion in property below administration lower than a yr after launch, with BlackRock’s IBIT alone holding over $100 billion in BTC and roughly 6.8% of the circulating provide by late 2025.
The merchandise provided purer publicity with out balance-sheet leverage or the NAV low cost issues plaguing treasury shares.
MSCI’s session accelerates a rotation already underway. BTC publicity migrates from treasury equities, which turn into pressured sellers when fairness valuations crack, into regulated ETF wrappers.
For Bitcoin itself, the rotation will be impartial and even optimistic if ETF inflows offset treasury promoting; for the shares, it’s unambiguously liquidity-negative.
For BTC dominance, it arguably reinforces Bitcoin’s structural benefit: the merchandise establishments rotate into are virtually fully BTC-only. On the similar time, some treasuries had began experimenting with Solana, Ethereum, and different tokens.
| Firm | Ticker | Position in BTC publicity | MSCI standing in DAT assessment | Approx MSCI parent-index weight* | At-risk passive AUM (order of magnitude) | Liquidity be aware |
|---|---|---|---|---|---|---|
| Technique | MSTR | Digital-asset treasury BTC | Flagged as core DAT candidate | ≈ 0.02% of MSCI ACWI IMI | ≈ $2.8B MSCI-linked; as much as ≈ $8–9B whole | Major node for pressured promoting; proxy for BTC beta in equities. |
| Riot Platforms | RIOT | BTC miner / proxy inventory | Listed on preliminary DAT record | Very small; fill from terminal | Tons of of hundreds of thousands, not billions | Liquidity-sensitive; excessive ETF/thematic possession share. |
| Marathon Digital | MARA | BTC miner / proxy inventory | Listed on preliminary DAT record | Very small; fill from terminal | Tons of of hundreds of thousands, not billions | Comparable profile to RIOT; extra risky free float. |
| Metaplanet | 3350 | BTC treasury (Japan) | MSCI has frozen upgrades/adjustments | Tiny; small-cap / nation index | Tens of hundreds of thousands | Non-US instance; exhibits world attain of rule. |
| Capital B and different DATs | Numerous | BTC-heavy DATs / miners | On wider 30–40 title DAT watchlist | Tiny individually | Collective “lengthy tail” | Collectively, type a second tier of liquidity threat. |
Liquidity below stress
The equity-side mechanical flows are simple. Index funds benchmarked to MSCI can not substitute Technique with a Bitcoin ETF. They rotate into no matter fills the index slot.
From BTC’s perspective, that is an equity-liquidity shock, not an automated coin-selling shock, but the second-order results matter extra.
Treasury corporations dealing with weaker fairness help and tighter funding circumstances will both reduce future purchases or, in some instances, liquidate holdings to shore up their steadiness sheets.
Technique has signaled it gained’t promote BTC to remain below any threshold; as a substitute, it’s reframing itself as a “Bitcoin-backed structured finance firm,” doubling down on the concept it’s an working enterprise, not a fund.
Smaller treasuries with weaker steadiness sheets could lack that luxurious.
Russell and FTSE Russell haven’t launched formal consultations on digital asset treasuries, however JPMorgan’s $8.8 billion outflow situation assumes different main suppliers will converge on MSCI’s remedy over time.
FTSE Russell stays deeply concerned in digital-asset indexing on the token facet. Nonetheless, its fairness methodology doesn’t but carve out treasuries as a separate class, they’re nonetheless handled like sector shares.
DLA Piper’s advisory reads as a warning that regulators and gatekeepers, together with indexers, are reviewing treasury disclosures extra intently, which helps the plausibility of a copycat wave even when it hasn’t began.
MSCI’s transfer forces establishments to resolve whether or not Bitcoin belongs in fairness benchmarks or in devoted crypto merchandise.
The session is methodological, however the stakes are structural: it determines whether or not BTC beta sits in ETFs and a handful of enormous company treasuries, or in a extra dispersed ecosystem of smaller balance-sheet holders who turn into pressured sellers when markets flip.
The reply reshapes not simply index weights, however the focus of Bitcoin possession itself.
