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GameStop Board Unanimously Approves Bitcoin As Treasury Reserve Asset

March 26, 2025Updated:March 26, 2025No Comments3 Mins Read
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GameStop Board Unanimously Approves Bitcoin As Treasury Reserve Asset
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In a major transfer for the online game retail large, GameStop introduced on Tuesday that its board has unanimously permitted a plan to make use of company money reserves to put money into the crypto market’s largest cryptocurrency, Bitcoin (BTC). 

This choice mirrors a method made by the now Bitcoin proxy firm Technique (beforehand Microstrategy) by MicroStrategy, which has made headlines for its substantial Bitcoin acquisitions led by its co-founder Michael Saylor.

With $4.8 Billion In Money, GameStop Eyes Bitcoin Enlargement

Following the announcement, GameStop’s inventory surged greater than 6% in prolonged buying and selling, reflecting investor enthusiasm for the corporate’s new route. 

This information aligns with earlier studies from CNBC in February, which hinted at GameStop’s intentions to include Bitcoin and different cryptocurrencies into its monetary technique.

As of February 1, GameStop reported holding almost $4.8 billion in money, and the corporate indicated {that a} portion of this money, together with potential future debt and fairness issuances, could also be allotted to Bitcoin and US dollar-denominated stablecoins. 

Notably, GameStop has not imposed a ceiling on the quantity of Bitcoin it might buy, suggesting a dedication to exploring the cryptocurrency market with out restrictions.

Ryan Cohen’s Imaginative and prescient

This foray into cryptocurrencies is a part of a broader technique by GameStop’s CEO, Ryan Cohen, to revitalize the corporate’s struggling brick-and-mortar operations. 

Beneath Cohen’s management, GameStop has centered on cost-cutting measures and operational streamlining to make sure long-term profitability. By including Bitcoin to its stability sheet, GameStop goals to modernize its monetary strategy and attraction to a brand new era of buyers.

Nevertheless, the corporate has additionally acknowledged the dangers related to this enterprise. In a submitting with the Securities and Change Fee (SEC), GameStop famous that Bitcoin is a extremely unstable asset, topic to vital worth fluctuations. 

The agency cautioned that its Bitcoin technique has but to be examined and should finally show unsuccessful, highlighting the inherent dangers of investing in cryptocurrency. Together with the cryptocurrency announcement, GameStop additionally reported optimistic monetary outcomes for its fourth quarter.

The corporate posted a internet earnings of $131.3 million, greater than double the $63.1 million earned in the identical interval final yr. This monetary efficiency, coupled with the brand new Bitcoin technique, has generated optimism amongst buyers about GameStop’s future.

GameStop Board Unanimously Approves Bitcoin As Treasury Reserve Asset

On the time of writing, BTC is seeing a notable 7% worth restoration on the weekly timeframe, resulting in the retaking of the important thing $88,000 mark. This comes after weeks of heavy promoting stress that noticed the main crypto retreat to the $76,000 degree for the primary time since November 2024.

Featured picture from DALL-E, chart from TradingView.com 



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