Michael Saylor, a high-profile Bitcoin backer and co-founder of Technique, once more used a pop-culture picture to push a Bitcoin message on X.
He posted an AI-generated image that casts him as Indiana Jones inside what appears to be like like a South American temple, and he captioned it, “I went on the lookout for gold… and located one thing higher.”
Brief and pointed, the put up repeats a long-running theme: Bitcoin over gold.
Saylor Channels Pop Tradition
In accordance with Saylor’s posts, this isn’t a one-off stunt. He not too long ago shared one other AI picture that styled him like Tyler Durden from Battle Membership.
The visuals are easy — they seize consideration — they usually preserve Saylor in headlines. Studies have disclosed that the imagery follows an enormous company transfer, which helps clarify why the social posts are greater than memes.
I went on the lookout for gold… and located one thing higher. pic.twitter.com/ve3ZQaNol6
— Michael Saylor (@saylor) August 9, 2025
Based mostly on studies, Technique introduced on July 29 that it purchased 21,021 BTC for roughly $2.46 billion. That buy introduced the agency’s complete to 628,791 Bitcoin.
On the time of the announcement, these holdings had been price greater than $70 billion. These are the concrete figures right here: the BTC counts are steady on a ledger, whereas greenback values shift with the market.
Why The Photographs Matter
The pictures serve a transparent objective. They sign confidence to traders and followers, they usually steer the dialog towards Saylor’s long-held message that Bitcoin is superior to gold as a retailer of worth.
Brief messages attain a large viewers quick. Longer background posts preserve the story alive.
A Authorized And Valuation Be aware
Studies have raised a second level: AI artwork that borrows well-known characters can contact on rights and picture questions. The posts don’t look like affiliated with film studios or rights holders.
That would result in debate, not rapid motion. Additionally, greenback valuations tied to Bitcoin will transfer up and down with the market, so citing BTC counts with a date provides readers a clearer image.
In accordance with filings and public posts, the details are easy: Technique purchased 21,021 BTC on July 29 and now holds 628,791 Bitcoin.
The Indiana Jones picture is commentary and advertising and marketing rolled into one. It’s eye-catching. It’s additionally a reminder that trendy company messaging mixes finance and showmanship, whereas primary accounting — what number of BTC and after they had been purchased — nonetheless issues most.
Featured picture from Unsplash, chart from TradingView
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