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First Bitcoin-Native Wealth Platform Comes From New Merger

October 9, 2025Updated:October 10, 2025No Comments3 Mins Read
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First Bitcoin-Native Wealth Platform Comes From New Merger
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Unchained introduced immediately that its registered funding advisory affiliate, Sound Advisory, has merged with Gannett Belief Firm to kind a brand new entity: Gannett Wealth Advisors.

The merger marks the primary time an SEC-registered funding advisor has mixed with a chartered bitcoin belief firm, creating what the companies name a “absolutely built-in wealth administration platform” for digital belongings, in accordance with a word shared with Bitcoin Journal.

Gannett Wealth Advisors will function as a subsidiary of Gannett Belief Firm, a public belief firm chartered in Wyoming, and can concentrate on uniting monetary planning, custody, and inheritance companies beneath one regulated umbrella.

Again in Could, Wyoming formally chartered Gannett Belief Firm to assist people, households, and companies handle and move on their bitcoin wealth. The agency desires to forestall bitcoin loss by providing safe, compliant custody and inheritance options tailor-made to long-term holders.

Bitcoin meets the fiduciary commonplace

At its core, this merger represents a bridge between Bitcoin-native finance and the extremely regulated world of conventional wealth administration. 

Unchained has offered bitcoin custody and lending companies earlier than by way of its collaborative custody mannequin, the mixing of an SEC-registered advisor brings fiduciary oversight and complete planning capabilities to the desk.

“For Unchained, working with Gannett Belief and Gannett Wealth Advisors is the following step in direction of proving how bitcoin-native wealth administration can meet the identical requirements as conventional finance, whereas staying true to the asset’s distinctive nature,” mentioned Joe Kelly, CEO and co-founder of Unchained.

The brand new platform will clear up certainly one of Bitcoin’s enduring challenges: inheritance and property planning. 

Conventional wealth companies are sometimes not outfitted to deal with non-public keys or custody fashions that guarantee belongings may be securely handed down. Gannett says it would supply options that mix regulated belief constructions with Bitcoin’s self-sovereign ideas.

“Bringing each advisory and belief companies collectively provides people, households, and enterprise homeowners one thing they’ve by no means had: a completely built-in method to plan, handle, and safe their legacies beneath a fiduciary commonplace,” mentioned Joshua Preston, CEO of Gannett Belief. 

International wealth is about to alter arms

The launch of Gannett Wealth Advisors arrives at a pivotal time. 

Over the following decade, an estimated $80 trillion in international wealth is anticipated to alter arms, and in accordance with analysis cited by Unchained, almost 4 million bitcoin might already be misplaced perpetually — a lot of it resulting from insufficient planning and lack of digital-asset-specific property constructions.

On the identical time, U.S. coverage has begun catching as much as investor demand. In August, the federal authorities issued an government order increasing 401(okay) choices to incorporate various belongings like cryptocurrency, actual property, and personal fairness.

Wyoming, the place Gannett Belief is chartered, has grow to be the nation’s main hub for digital-asset belief corporations, due to forward-thinking laws that acknowledges bitcoin custody and fiduciary tasks beneath state regulation. This authorized framework provides Gannett a basis that many opponents in different jurisdictions nonetheless lack.

The newly mixed agency will formally debut at Digital Wealth Frontiers, a summit hosted by Gannett Belief on October 15 at Bitcoin Park in Nashville and through livestream.

The occasion will deliver collectively household workplaces, advisors, and enterprise leaders to debate methods for managing generational wealth with Bitcoin as a key element of diversified portfolios.

As Bitcoin turns into a extra accepted a part of mainstream finance, companies like Gannett Wealth Advisors need to serve purchasers who anticipate each safety and compliance — with out compromising on Bitcoin’s basic ideas.



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