Coinbase is launching its first-ever branded bank card in partnership with American Categorical, set to roll out this fall. Known as the Coinbase One Card, will probably be obtainable solely to U.S. members of Coinbase One, the platform’s month-to-month subscription service. The cardboard will supply 2% to 4% again in Bitcoin on on a regular basis purchases, together with entry to American Categorical perks.
It is a first-of-its-kind product for Coinbase, which beforehand solely supplied a pay as you go debit card with Visa in 2020.
“We see actual potential within the mixture of Coinbase and crypto with the highly effective backing of American Categorical, and what the cardboard gives is a superb mixture of what prospects are searching for proper now,” stated Will Stredwick, head of American Categorical international community providers, through the Coinbase State of Crypto Summit in New York.
The cardboard is a component of a bigger push by Coinbase to develop its subscription-based providers. Coinbase One prices $29.99/month and contains zero buying and selling charges, larger staking rewards, and buyer help perks. The corporate additionally introduced a less expensive model—Coinbase Primary—for $4.99/month or $49.99/12 months, which incorporates fewer options.
Coinbase’s subscription enterprise is rising quick. It introduced in $698.1 million in Q1 2025, in comparison with $1.26 billion in buying and selling income. In accordance with William Blair analyst Andrew Jeffrey, this type of recurring income is a giant motive why long-term buyers are sticking with the inventory.
Launched in 2023, Coinbase One now has over one million members. The corporate has been steadily rising its ecosystem with merchandise like its Base developer platform and a self-custody pockets.
The corporate has lengthy positioned Bitcoin on the middle of its technique—providing BTC custody providers to establishments, supporting Bitcoin ETFs, integrating Bitcoin rewards into its merchandise, and actively advocating for Bitcoin-friendly regulation in Washington. Coinbase additionally helps Bitcoin growth instantly by means of funding grants and engineering help. As the most important publicly traded crypto change within the U.S., Coinbase continues to border Bitcoin not simply as an asset, however as the muse of its long-term imaginative and prescient.
