BTC Inc, the mum or dad firm of Bitcoin Journal and the organizer of main world Bitcoin conferences, has spent the previous a number of years restructuring its inside operations round Bitcoin-native infrastructure, relying closely on the open-source BTCPay Server to handle its funds, payroll, and treasury features.
The hassle displays a broader push by the corporate to function on what it describes as a “Bitcoin normal,” utilizing bitcoin not solely as a reserve asset however as a major medium for inside and exterior transactions.
Executives and engineers concerned within the undertaking say the aim was to get rid of dependence on custodial cost processors, cut back cross-border settlement friction, and create a unified system able to dealing with dwell commerce at velocity and scale.
BTCPay Server, a self-hosted and non-custodial Bitcoin funds platform, emerged because the core infrastructure after BTC Inc evaluated a number of third-party cost options.
In accordance with the corporate, custodial processors launched counterparty threat and regulatory constraints, whereas off-the-shelf techniques lacked the flexibleness wanted for world occasions and payroll coordination.
Convention funds as the primary check case
BTC Inc first deployed BTCPay Server at its flagship conferences, the place the necessity for high-throughput, real-time funds was most acute. Occasions frequently host tens of hundreds of attendees and dozens of distributors, typically in environments with constrained connectivity and strict operational timelines.
Utilizing BTCPay’s web-based point-of-sale system, distributors have been in a position to settle for on-chain and Lightning funds on to their very own wallets. BTC Inc additionally used BTCPay’s “mark as paid” performance to document money and card transactions alongside bitcoin funds, permitting distributors to reconcile all gross sales by means of a single interface.
The system was rolled out throughout 4 main occasions between 2024 and 2025, starting with Bitcoin Asia in Hong Kong and increasing by means of conferences in Nashville, Abu Dhabi, and Las Vegas.
Every occasion served as an iteration level, with the operations staff refining vendor onboarding, cost flows, and reporting instruments.
Report-setting deployment in Las Vegas
The biggest deployment happened at The Bitcoin Convention 2025 in Las Vegas, the place BTC Inc built-in BTCPay Server with Lightning-enabled NFC Bolt Playing cards and optimized point-of-sale infrastructure throughout the venue.
On Might 28, 2025, the occasion set a Guinness World Report for probably the most cryptocurrency point-of-sale transactions accomplished in eight hours, recording 4,187 transactions.
BTCPay-powered terminals operated alongside conventional Sq. point-of-sale techniques, which had not too long ago added Bitcoin cost assist. BTC Inc stated the side-by-side deployment demonstrated that Bitcoin-native cost techniques might perform on the similar scale and velocity as established fiat infrastructure in high-traffic business environments.
Throughout all conferences, BTC Inc reviews greater than 5,600 in-person Bitcoin transactions, totaling roughly 2.09 BTC in quantity.
Increasing into BTC Inc payroll and vendor funds
Following the convention deployments, BTC Inc prolonged BTCPay Server into inside finance operations. The corporate adopted BTCPay’s VendorPay plugin to handle outbound funds to contractors, companions, and staff, a lot of whom are distributed throughout a number of jurisdictions.
VendorPay permits funds to be batched, scheduled, and tracked, lowering transaction charges and eliminating delays related to worldwide financial institution transfers.
BTC Inc says it has processed greater than $1 million in Bitcoin payouts utilizing the system, with out counting on intermediaries or custodial providers.
As cost quantity elevated, the corporate applied BTCPay’s native multisignature pockets assist so as to add shared approval controls to treasury administration. Transactions now require a number of signatures, with {hardware} wallets built-in by means of BTCPay Vault, permitting the corporate to take care of self-custody whereas distributing authorization throughout staff members.
Automating Bitcoin accumulation
BTC Inc developed a BTCPay Server plugin identified internally as “Bitcoin Stacker” to routinely convert a portion of fiat income into bitcoin. The system routes a share of Stripe bank card receipts into bitcoin purchases, making a rules-based dollar-cost averaging course of.
Since launching this system in January 2025, BTC Inc says it has amassed greater than 6.5 BTC by means of automated conversions. The corporate describes the strategy as a conservative treasury coverage moderately than a speculative technique, designed to construct bitcoin-denominated working capital that may be reused for vendor funds and payroll by means of BTCPay.
BTC Inc says BTCPay Server has turn into a core operational device throughout occasions, finance, and treasury features, citing decreased cost friction, quicker settlement, and constant self-custodial workflows.
The corporate additionally contributed operational suggestions that knowledgeable enhancements to VendorPay and multisignature assist.
Whereas aligned with BTC Inc’s long-term view on Bitcoin adoption, the corporate says the shift has been pushed primarily by operational effectivity.
