A rising refrain of Bitcoin commentators is elevating the alarm over the current increase in publicly traded corporations adopting Bitcoin-centric treasury methods. The controversy ignited this week after pseudonymous investor Stack Hodler (@stackhodler) described the development as a speculative mania disguised in company type, writing on X that “Bitcoin treasury corporations are this cycle’s shitcoins.” His argument: these corporations are “creating shares out of skinny air to promote to folks hoping to outperform Bitcoin,” with little greater than publicity to BTC as their core product. “It’s simply TradFi shitcoinery,” he warned. “And lots of will get rekt.”
Stack Hodler allowed that these corporations are at the moment absorbing speculative liquidity which may in any other case chase illiquid altcoins. “However the unhealthy information is that many of those companies will inevitably be pressured to dump their stacks at some point,” he added, pointing to the second when short-term traders notice that holding fairness in a Bitcoin proxy could also be much less environment friendly than self-custody. “Fiat shenanigans with the potential to unwind” was how he framed the mannequin. In distinction, he celebrated corporations that generate actual financial worth and use their earnings to build up Bitcoin—one thing he views as a sustainable drive in Bitcoin’s monetization arc.
Bitcoin podcaster Stephan Livera entered the dialog by referencing MicroStrategy’s Q1 2025 earnings name, the place Michael Saylor laid out the rationale for the corporate’s persistent premium to internet asset worth. “Saylor outlined some causes for MSTR being at a a number of to NAV,” Livera mentioned. Whereas acknowledging the cyclical nature of that premium—evaluating it to the GBTC low cost blowout within the earlier cycle—he argued there’s a broader structural context. “Bitcoin is a $2 trillion asset in a world of $1,000 trillion in property,” Livera famous, emphasizing that many massive capital allocators stay unable to immediately maintain Bitcoin resulting from regulatory, tax, or mandate-related restrictions. “There’s a case for some treasury corporations to exist long-term, as long as they’re managed prudently.”
The Bitcoin Treasury Copy-Cat Surge
However Stack Hodler wasn’t referring to MicroStrategy. “I’m speaking in regards to the copycats which are popping up at an accelerating tempo,” he responded. “They’re making an attempt to draft off MSTR’s success, much like how shitcoins drafted off of BTC’s success.” He mentioned he doesn’t deny that regulatory arbitrage would possibly help a couple of of those companies within the brief to medium time period, however questioned the viability of corporations whose major exercise seems to be printing shares and utilizing the proceeds to purchase Bitcoin. “I really like seeing corporations with actual worthwhile companies stack BTC. Fiat engineering appears shakier to me long-term.”
Scott Melker, host of “The Wolf of All Streets” podcast, added to the dialogue: “I hate to even assume this, as a result of I’m an enormous fan—however Bitcoin treasury corporations elevating debt to purchase Bitcoin may very well be the subsequent bubble.” Market construction analyst Dave Weisberger agreed that threat is current, however took a extra measured stance. “Certain. However bubbles must inflate earlier than we fear about them… spoiler, Bitcoin is NOT close to bubble territory.”
Technical analyst FiboSwanny, a 25-year market veteran, centered on leverage and market construction. “If there’s a bubble forming, it’s doubtless within the monetary devices and leverage round Bitcoin,” he mentioned, citing debt-funded treasury purchases, ETFs, and derivatives. “Not in precise Bitcoin itself.” Lark Davis took a extra bearish tone: “That is our GBTC leverage this cycle that may have a horrific unwind with devastating penalties later. Particularly the businesses shopping for altcoins.”
Swan CEO Cory Klippsten didn’t mince phrases both. “Already jumped the shark,” he wrote. “Have been predicting it for a 12 months, but it surely’s inevitable now.”
The present panorama consists of dozens of public corporations with direct Bitcoin holdings, a few of that are drawing intense retail hypothesis. MicroStrategy stays the dominant drive, with effectively over half 1,000,000 Bitcoin on its books. Different names embrace Metaplanet in Japan, Semler Scientific, KULR Know-how, and numerous new entrants who’ve reoriented their company missions totally round Bitcoin accumulation. Many of those companies at the moment are buying and selling at multi-billion-dollar valuations, far above what their underlying enterprise fashions would recommend.
However the sustainability of the mannequin stays in query. Most of those corporations depend on issuing new fairness at inflated valuations to finance additional Bitcoin purchases, making a reflexive cycle the place rising BTC costs inflate share costs, which in flip allow extra shopping for. That dynamic works fantastically in a bull market however can reverse shortly in a downturn.
The controversy over how institutional publicity is structured turns into more and more related. Stack Hodler framed it merely: “Bitcoin is and at all times would be the finest risk-return asset to carry on this area. A part of efficiently holding Bitcoin is having the ability to withstand all of the ‘higher Bitcoins’ that inevitably come up throughout your journey.” Whether or not the brand new class of treasury corporations represents innovation, opportunism, or just a bubble ready to burst, stays one of many key questions of this cycle.
At press time, BTC traded at $103,709.
