X rolls out crypto-focused Starterpacks to spice up discovery as Bitcoin chatter on the platform drops 32% and Vitalik renews push for decentralized social media.
Abstract
- X will launch interest-based “Starterpacks” so new customers can auto-follow curated crypto and tech accounts by nation and area of interest.
- Crypto users say visibility is collapsing, with Bitcoin mentions on X down 32% in 2025, fueling claims the platform is throttling CT.
- Vitalik Buterin urges a shift to decentralized social platforms that prioritize users’ long-term interests over engagement farming.
Social media platform X announced Thursday plans to roll out “Starterpacks,” a new onboarding feature designed to help new users discover accounts and feeds based on specific interests including cryptocurrency and technology, according to Nikita Bier, Head of Product at X.
The feature, set to launch in the coming weeks, will offer curated lists of accounts across various categories and countries, Bier stated in a post on the platform. The crypto category will include content focused on memecoin trading, real-time market trends, and sentiment from active traders.
A video posted by Bier demonstrated the feature’s functionality, showing users selecting interests during onboarding and following curated account lists.
The announcement follows latest controversy surrounding crypto content material visibility on X. Bier responded to complaints from cryptocurrency customers about declining visibility of crypto-related posts, stating that “Crypto Twitter (CT) is dying from suicide, not from the algorithm.” The remark drew criticism from members of the crypto neighborhood, a few of whom expressed perception that the platform is deliberately limiting crypto content material. Bier maintained that X’s algorithms should not answerable for the difficulty.
Bitcoin cypherpunk Jameson Lopp reported Wednesday that posts containing “Bitcoin” on X totaled 96 million in 2025, representing a 32% lower year-over-year. The information didn’t mirror total crypto engagement ranges on the platform.
Ethereum co-founder Vitalik Buterin addressed the broader problem of social media platforms in a Wednesday publish, stating the necessity for “mass communication instruments that serve the consumer’s long-term curiosity, not maximize short-term engagement.” Buterin indicated plans to return to decentralized social media platforms in 2026.
Buterin famous that decentralized social media initiatives have confronted challenges, stating that such platforms “must be run by individuals who deeply imagine within the ‘social’ half, and are motivated initially by fixing the issues of social.”
