Social media platform X is making ready to launch a brand new onboarding function known as “Starterpacks,” letting new customers immediately observe curated lists of accounts tied to particular pursuits — reminiscent of cryptocurrencies — to make it simpler to get began on the platform.
X head of product Nikita Bier stated in a submit on Wednesday that the instrument will go dwell in a couple of weeks and that it had taken months of preparation to search out and compile the highest accounts for every curiosity class, with over 1,000 classes already pre-made.
In a video shared by Bier, the instrument seems to cowl a variety of principal matters, together with cryptocurrency, information, politics, vogue, expertise, enterprise and finance.
Examples within the video of particular person classes below these matters embody memecoin buying and selling, economics professors, software program builders and unhinged personalities.
“Over the previous few months, we scoured the world for the highest posters in each area of interest & countrym,” stated Bier. “We have compiled them into a brand new instrument known as Starterpacks: to assist new customers discover the most effective accounts — massive or small — for his or her pursuits.”
Over the previous few months, we scoured the world for the highest posters in each area of interest & nation
We have compiled them into a brand new instrument known as Starterpacks: to assist new customers discover the most effective accounts—massive or small—for his or her pursuits
Reply under with a subject you are most eager about… pic.twitter.com/MYIIQAaJaL
— Nikita Bier (@nikitabier) January 21, 2026
There was chatter that engagement in Crypto X has been in decline. On Tuesday, Bitcoin cypherpunk Jameson Lopp shared knowledge from social media entrepreneur Jean-Christophe Gatuingt displaying that X posts containing the phrase “Bitcoin” fell 32% in 2025.
Customers partaking with pursuits key to account progress
Bier seemingly teased the Starterpacks instrument earlier within the week, recounting a dialog with an X product supervisor who stated account progress is without doubt one of the app’s “hardest challenges,” and that the true “magic of X” comes when customers go away the mainstream timeline of stories and politics and delve into their area of interest pursuits.
“Nonetheless, X is an interest-based graph, you may’t merely sync your contacts and have a related feed. Energy customers like me have spent years discovering accounts and curating our timeline,” he stated.
“However that downside is now getting fastened: Over the past 6 months, we have been iterating every day to make it faster & simpler for brand spanking new accounts to search out their pursuits on X. The items are lastly coming collectively — and it’s been wonderful to look at.”
Starterpacks aren’t a brand new idea
The Starterpack idea isn’t new; different social media platforms have already rolled out an analogous function.
Associated: Kaito winds down crypto-backed ‘Yaps’ as X bans funds for ‘AI slop’
US decentralized microblogging social platform Bluesky launched “Starter Packs” in June 2024, permitting customers to create classes of accounts aligned with their pursuits.
Meta’s X rival Threads additionally began testing an analogous function in December 2024, permitting customers to observe customized feeds curated by members of Threads.
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