Polymarket is leveraging fantasy sports activities chief PrizePicks’ consumer base and regulatory standing as its gateway to re-entering the U.S. market.
Abstract
- Polymarket has partnered with fantasy sports activities chief PrizePicks to re-enter the U.S. market by a regulated framework.
- The platform may also work with DraftKings, positioning itself as core infrastructure for prediction markets.
In line with a ready assertion on Nov. 11, PrizePicks will combine Polymarket’s occasion contracts into its personal platform, providing its customers entry to a brand new class of predictions on sports activities, leisure, and cultural occasions.
The deal comes as Polymarket, lengthy considered as a bellwether for prediction buying and selling, prepares for its regulated return to the U.S. following the acquisition of QCEX, an alternate and clearinghouse, earlier this yr.
“PrizePicks has constructed one of many nation’s most enjoyable sports activities communities, and we’re excited to assist carry prediction markets into that world,” Polymarket CEO Shayne Coplan stated. “As we put together to return to the U.S., this partnership exhibits how prediction markets can improve fandom whereas setting a brand new customary for interactive, regulated sports activities engagement.”
Prediction markets go mainstream
In line with Bloomberg, Polymarket is getting ready a return to the U.S. later this month, marking its first regulated home entry because it started blocking U.S. customers in 2022 as a part of a settlement with the CFTC.
Its partnership with PrizePicks provides the New York-based agency a right away foothold amongst thousands and thousands of energetic U.S. fantasy sports activities customers whereas easing regulatory friction by an already-licensed operator.
Notably, the corporate isn’t stopping with PrizePicks. Polymarket can also be getting ready to function the designated clearinghouse for DraftKings’ upcoming predictions product, in response to remarks made by DraftKings CEO Jason Robins in the course of the agency’s newest earnings name.
This twin strategy with two main gamers alerts a deliberate technique to turn into the indispensable infrastructure layer powering prediction markets throughout your entire sector, positioning Polymarket as a wholesale supplier to retail giants.
The aggressive enlargement comes amid a interval of staggering development for the platform. Polymarket claims billions of {dollars} in prediction quantity have been traded on its platform in 2025 alone. This exercise has attracted vital institutional capital, together with a strategic funding of as much as $2 billion from the Intercontinental Change, the dad or mum firm of the New York Inventory Change.
The timing of this enlargement isn’t any coincidence. The predictions sector is within the midst of a broader growth, with exchanges and social platforms dashing to seize retail demand for event-based hypothesis.
Trump Media, as an example, plans to launch “Fact Predict,” a regulated predictions platform built-in into its Fact Social community. Powered by Crypto.com’s CFTC-registered derivatives alternate, the function will enable customers to commerce contracts tied to elections, financial information, and sports activities outcomes.
