Lawrence Jengar
Nov 11, 2025 00:04
Discover how filmmaker Lester Francois leverages AI to create revolutionary advert campaigns, redefining fashionable promoting with Leonardo.Ai in keeping with Leonardo.ai.
Filmmaker Lester Francois is remodeling the promoting panorama by harnessing the ability of synthetic intelligence (AI). Using Leonardo.Ai, Francois has launched into a journey to create daring and cinematic advert campaigns that push the boundaries of contemporary promoting, as detailed by Leonardo.ai.
A Filmmaker’s Curiosity Meets a New Artistic Period
Francois’s journey into AI started with a easy query: find out how to seize a cyberpunk dreamworld with out conventional assets like a crew or price range? The reply lay not in higher tools however in AI know-how. Initially, Francois made commercials for manufacturers akin to Becks and Vodafone. Now, he’s a contract AI artistic director, utilizing Leonardo.Ai to materialize his artistic visions.
The Shift: From Digicam to Code
The worldwide pandemic served as an sudden turning level for Francois, who started experimenting with early AI artwork instruments like VQGAN+CLIP. This transition allowed him to visualise ideas swiftly and experiment with completely different tones and kinds. AI has enabled Francois to develop concepts from dwelling, refine them, and even pitch them as actual movies.
Storytelling With Subtlety
Francois’s collaboration with skincare model Sudocrem exemplifies his revolutionary strategy. Through the use of AI to mix cinematic magnificence with pharmaceutical readability, Francois crafted a marketing campaign that was each genuine and elevated, with none conventional filming. This course of concerned creating AI-generated photos that set the tone and guided subsequent images and video manufacturing.
Large Laughs, Small Funds
In a undertaking with Creativa for Clarke Vitality, Francois used AI to supply a humorous convention video. This strategy allowed for a high-quality manufacturing at a fraction of the price of conventional strategies, showcasing AI’s potential in delivering premium content material rapidly and affordably.
A Take a look at the Future
Francois is at the moment growing ‘Chiba Metropolis’, an interactive cyberpunk narrative that merges AI artwork, gaming, and movie. His small crew makes use of the Leonardo API to quickly prototype environments and characters inside sport engines like Unity. Moreover, Francois is engaged on AI social media movies for HTC’s Viverse, a metaverse platform.
Business Response: Manufacturers Catching Up
There’s a rising curiosity amongst main manufacturers in direction of AI, with Francois taking part in a pivotal function in guiding them by way of preliminary apprehensions. He emphasizes that AI ought to improve, not change, human creativity, making certain that every undertaking retains its distinctive model voice whereas benefiting from AI’s capabilities.
A New Artistic Language
Francois believes that AI presents a recent perspective, just like the rise of unbiased sport studios. It democratizes artistic energy, enabling small studios and freelancers to compete with bigger companies whereas taking artistic dangers. This shift is essential for capturing the creativeness with out the constraints of conventional assets.
Wanting Forward: Curiosity as Artistic Lead
Embracing AI has allowed Francois to broaden his artistic toolkit with out abandoning conventional filmmaking. He views AI as a collaborative companion that enhances storytelling, which stays timeless. For Francois, the journey of creativity begins with the query, “What if?”
For extra detailed insights, you possibly can view the total case research on Leonardo.ai.
Picture supply: Shutterstock
