Based mostly on latest figures, USDT dominance dropped to just about 60% on August 29. It’s the weakest maintain Tether has had since March 2023.
Nonetheless, USDT’s market cap is $168 billion and Circle’s USDC is $70.37 billion — each all-time highs. So the bodily magnitude of the cash is bigger, however the share of the market below every’s management is transferring.
Rising Rivals Make Inroads
In accordance with figures from DefiLlama, the primary half of 2024 noticed USDT dominance at roughly 70%. USDC then had round 18% of the market.
That determine has risen and is now at roughly 30%. DAI, which used to seize about 3.5%, has dropped to 1.85%. These changes point out cash is transferring between stablecoins and never exiting the house.
Supply: DefiLlama
One New Token Stands Out
Ethena’s USDe stands out. Launched in December 2024, USDe already has 4.32% dominance with a market capitalization of $12.25 billion.
That’s a fast ascent for a token that had simply come out late final yr. Trump-associated World Liberty Monetary’s USD1 holds 0.88% market share.
Information have revealed these figures along with the larger market-cap numbers for USDT and USDC, which makes it clear: competitors is growing whereas whole numbers rise.

Supply: DefiLlama
Regulatory Stress Shapes Markets
Tether’s market share loss isn’t merely about rivals. It has additionally refused to implement Europe’s MiCA stablecoin rules, and exchanges deleted USDT from sure European listings.
The US has enacted the GENIUS Act that features new transparency obligations for stablecoin issuers. These reforms make compliance a good bigger consideration in who captures market share sooner or later.
Buyers Are Selecting Choices
Some establishments and merchants seem to love stablecoins which might be backed by issuers that decide to new rules. Others are experimenting with newer tokens or fashions that supply various kinds of backing or schemes.
That’s one purpose why USDC’s share is increasing quickly and why smaller tokens resembling USDe can purchase share quickly. However the absolute growth of USDT and USDC signifies the business as a complete is rising even when its inner composition shifts.
Market Share Is Not Static
This section ought to remind readers that market share can shift even when totals rise. USDT’s drop to 60% is significant as a result of it marks the primary time since March 2023 that dominance touched these ranges.
It additionally factors to a market the place compliance selections, product design, and recent entrants all matter.
Featured picture from Unsplash, chart from TradingView

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Supply: DefiLlama