KuCoin Pay and 2Game Digital are pushing crypto deeper into gaming. The 2 firms have joined forces to convey crypto funds and blockchain-powered rewards to international gaming communities — beginning with an unique promotion on August 29, 2025, providing players reductions, bundles, and early entry to the 2Game Token ICO.
Key Takeaways
KuCoin Pay integrates into 2Game Digital’s ecommerce, esports, and loyalty platforms.
2Game Token will energy rewards, gated perks, and aggressive options.
Launch promotions kick off August 29 with 20% reductions and ICO early entry.
2Game’s esports and play-to-earn ecosystem good points crypto integration.
GCL World Holdings is concentrating on Asia as a hub for Web3 gaming progress.
A New Period for Web3 Gaming Commerce
KuCoin, one of many world’s main crypto exchanges, is pushing Web3 deeper into gaming via its cost arm, KuCoin Pay. Its new partnership with 2Game Digital, a part of GCL World Holdings (Nasdaq: GCL), permits thousands and thousands of gamers to pay with cryptocurrency throughout 2Game’s ecosystem — from its international ecommerce retailer to its esports division and loyalty-driven 2Game Professional platform.
KuCoin Pay helps over 50 cryptocurrencies, together with KCS, USDT, USDC, and BTC, permitting for quick, borderless, and safe transactions.
Kumiko Ho, Head of Fee Enterprise at KuCoin, stated:
“This partnership with 2Game Digital is one other milestone in our mission to make cryptocurrency a frictionless a part of on a regular basis life.”
The 2Game Token and Group Engagement
2Game can also be getting ready to introduce its 2Game Token, which is meant to help loyalty applications, unlock gated rewards, and allow aggressive options throughout its ecosystem. The corporate goals to turn into one of many first gaming platforms to mix ecommerce, esports, and play-to-earn mechanics underneath a unified Web3 infrastructure.
Sebastian Toke, Group CEO of GCL, added:
“This partnership not solely opens the door to a brand new period of safe, prompt, and seamless transactions, it additionally permits us to faucet right into a thriving international crypto neighborhood.”
Launch Promotions Start August 29
To make the partnership instantly tangible, KuCoin Pay and 2Game Digital are rolling out a sequence of promotions from August 29, 2025.
Players who pay with KuCoin Pay right here will unlock:
20% reductions on choose purchases
Particular pricing on new releases
Biweekly limited-time bundles
Early whitelist entry to the 2Game Token ICO
The promotion is meant to assist onboard players into the ecosystem whereas providing added incentives for early participation.
Strategic Affect on the Gaming and Web3 Sectors
GCL is strategically targeted on the rising Asian gaming market, the place Web3 adoption in esports and digital commerce is accelerating. Via KuCoin Pay, 2Game Digital hopes to supply an accessible on-ramp for players to discover blockchain-based commerce.
For KuCoin, the transfer aligns with its broader effort to normalize crypto transactions in mainstream industries. For 2Game Digital, it represents an try to discover how blockchain can improve person interplay, loyalty, and commerce — with out altering core gaming experiences.
