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Charles Schwab To Launch Bitcoin Trading, Directly Targeting Coinbase Users

July 18, 2025Updated:July 19, 2025No Comments2 Mins Read
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Charles Schwab To Launch Bitcoin Trading, Directly Targeting Coinbase Users
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Charles Schwab is making ready to enter the Bitcoin buying and selling enviornment, in keeping with CEO Rick Wurster, who spoke in a brand new interview with CNBC. This positions Charles Schwab as a direct competitor to Coinbase, Wurster mentioned. 

JUST IN: $10 trillion Charles Schwab CEO says they’ll launch Bitcoin buying and selling “someday quickly” and shall be competing with Coinbase pic.twitter.com/VnpHfcFed0

— Bitcoin Journal (@BitcoinMagazine) July 18, 2025

“Our purchasers are invested in crypto right now,” Wurster mentioned. “In actual fact, our purchasers maintain greater than 20% of the change traded product crypto in the whole trade, in order that they’re invested.” Regardless of this, he famous that crypto holdings at the moment signify “solely about $25 billion out of the $10.8 trillion that our purchasers have, so it’s nonetheless comparatively small.” 

Wurster revealed that Charles Schwab is “anticipating launching Bitcoin and ether, someday quickly in order that our purchasers have entry to that.” He added that the providing may function a key development driver for the corporate. 

Wurster defined that shopper demand is driving the choice. “What we hear from a lot of our purchasers are that they’ve 98% of their wealth right here at Schwab, and so they would possibly maintain a % or 2% at some digital native agency to carry their crypto, and so they actually need to carry it again to Schwab as a result of they belief us,” Wurster mentioned. “They need it to sit down alongside their different property and so we expect we’ll see some actual development after we carry these to market.”

When requested if Schwab can be straight competing with Coinbase, Wurster was clear: “It completely would. In the event that they’re shopping for their crypto at Coinbase, we’d like to see them carry their crypto again to Schwab.” 

The announcement comes on the identical day President Trump plans to signal the GENIUS Act into regulation. The laws will set up a regulatory framework for stablecoins, which some consider will result in a rise in BTC buying and selling quantity, additional encouraging conventional finance corporations like Schwab to embrace Bitcoin. 

JUST IN: MARA CEO says President Trump signing The GENIUS Act right now will drive extra buying and selling quantity to Bitcoin

pic.twitter.com/374Ker7ug4

— Bitcoin Journal (@BitcoinMagazine) July 18, 2025





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