Based on a survey by Hana Financial institution’s Hana Monetary Analysis Institute, half of adults of their 20s by means of 50s have tried crypto, and greater than 1 / 4 nonetheless maintain them.
The examine finds that 51% of individuals in that age vary have some expertise investing in crypto, whereas 27% presently personal digital belongings. On common, these holdings make up 14% of their monetary portfolios—about 13 million received.
Age And Gender Hole
The breakdown by age exhibits the most important group of buyers are of their 40s at 31%, adopted by these of their 30s at 28%, folks of their 50s at 25%, and the youngest group, these of their 20s, at 17%.
Males nonetheless lead by a large margin, accounting for 67% of crypto buyers in contrast with 33% girls, however feminine participation has surged since 2024.
Supply: Hana Monetary Analysis Institute/ ⓒCheonji Ilbo 2025.06.29. 출처 : 천지일보(https://www.newscj.com.
Funding Patterns And Portfolios
Crypto buyers are typically extra energetic general. Their common monetary belongings attain 96.79 million received—1.3 instances the 75.67 million received held by non‑buyers.
Amongst those that have ever purchased digital belongings, 38% describe themselves as having an aggressive strategy, versus simply 20% within the common investing public.
In addition they juggle extra merchandise—7.3 totally different funding autos on common in contrast with 4.3 for non‑crypto buyers—and 73% of them maintain home shares.
Buying and selling ETFs and ISAs is 1.5 instances extra frequent amongst digital asset holders than amongst others.
Entry Occasions And Quantities Invested
Most individuals jumped in in the course of the Bitcoin increase of 2020, with over 60% saying they started shopping for crypto that 12 months.
Three‑quarters of buyers began with lower than 3 million received, however right this moment 42% have pumped greater than 10 million received into digital belongings over time. That shift exhibits a rising willingness to scale up stakes as soon as confidence units in.
South Korea's skyline. Picture: AIFS Overseas
A Shift From FOMO To Technique
Concern of lacking out used to drive 57% of latest buyers, however that’s fallen to 34%. In the meantime, these citing “new funding experiences,” progress potential or portfolio steadiness rose from 26% to 44%.
When trying to find suggestions, 39% now lean on family and friends (down from 44%), whereas official trade websites entice 24% (up from 15%) and evaluation platforms draw 19% (up from 10%).
Diversification And Trade Preferences
Within the early days, 89% of buyers targeted solely on Bitcoin. Over time, extra department out into altcoins, stablecoins and even NFTs. Most use multiple trade—7 out of 10 commerce on Upbit, which hyperlinks to Ok Financial institution.
Options like buying and selling quantity or UI matter much less now; financial institution linkage ease (7→11%) and promotions (2→10%) rank larger when selecting an trade. If exchanges lifted their one‑financial institution‑solely rule, 70% say they’d follow their principal financial institution slightly than open a brand new one for perks.
Featured picture from Unsplash, chart from TradingView
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