Blockchain analytics platform Nansen is rolling out a loyalty program to reward consumer engagement throughout its platform.
On Tuesday, June 17, Nansen formally launched Nansen Factors, a loyalty initiative designed to reward lively customers based mostly on their engagement. Members will earn factors by way of onboarding actions, subscriptions, staking, and referrals.
With the launch of Season 1, customers can start accumulating factors that shall be redeemable by way of Nansen and choose companions, together with Bybit, Delphi Digital, Velo, and KAST.
Perks obtainable by way of this system embody reductions on Nansen providers, permissionless rewards, early entry to new options, unique accomplice rewards, and precedence entry into the Nansen Alpha neighborhood.
Nansen goals to reward real participation
Nansen CEO Alex Svanevik stated the loyalty program will unfold throughout a number of seasons, with every season bringing new rewards. The initiative is targeted on significant consumer exercise fairly than superficial engagement.
“We imagine the very best loyalty applications reward real participation, not fast clicks. Nansen Factors is constructed round that precept—every season brings new rewards and perks for customers who subscribe, stake, and refer others into the Nansen ecosystem. We’re not chasing short-term hype. As an alternative, we’re targeted on constructing a program that evolves throughout a number of seasons, alongside the people who find themselves actually invested in what we’re creating,” Alex Svanevik, Nansen.
Among the many companions is crypto trade Bybit. Co-founder and CEO Ben Zhou stated the collaboration is a part of Bybit’s technique to attraction to skilled merchants by providing extra than simply rewards.
“Bybit is dedicated to elevating the expertise of our most subtle merchants. We’re thrilled to accomplice with Nansen to ship not simply rewards—however actual, professional-grade benefits that matter,” Ben Zhou, Bybit.
