The Nationwide Hockey League has named Ndax, considered one of Canada’s largest crypto exchanges, because the Official Crypto Alternate Associate for the 2025 Stanley Cup Playoffs.
The deal marks the NHL’s first partnership with a crypto platform and Ndax’s first foray into skilled sports activities sponsorship, in accordance with a observe shared with crypto.information
As a part of the settlement, Ndax will obtain distinguished model publicity all through the 2025 Stanley Cup Playoffs in Canada. Its emblem will seem within the NHL’s camera-visible nook in-ice model positions throughout all Canadian playoff video games.
“We’re integrating Ndax all through the playoff environment—with digital rink boards, in-arena logos, and refined broadcast placements—to construct consciousness and spark curiosity in crypto adoption proper right here in Canada. As a homegrown Canadian platform, we would like followers to know that Ndax is their trusted gateway into digital property.” Ndax CEO, Bilal Hammoud, to crypto.information
The corporate’s branding can even be featured by means of the League’s Digital Enhanced Dasherboards, which allow digital alternative of dasherboard advertisements for localized, market-specific messaging.
The DED system shall be utilized in nationwide broadcasts, offering Ndax with a singular channel to achieve Canadian viewers.
“We’ve been speaking to Ndax for the previous few years round a doable partnership and Ndax continues demonstrating their management and credibility within the crypto area,” Max Paulsen, NHL Vice President, Enterprise Growth advised crypto.information. “We imagine of their management and need to develop with them.”
Fan interplay marketing campaign
Along with on-ice and broadcast visibility, the partnership contains the launch of “Ndax ICE,” a fan activation marketing campaign designed to interact viewers throughout the playoffs. Ndax ICE will function weekly and round-based giveaways all through the event.
Winners will obtain crypto credit redeemable by means of Ndax, with a grand prize of tickets to the 2025 Stanley Cup Last, in accordance with the corporate.
“To help curious followers, we’re introducing hockey followers to our Ndax Lighthouse,” Bilal stated,”a studying hub that includes fast explainers, tutorials, and a simplified glossary — all designed to provide customers the boldness to take that first step into crypto.”
The marketing campaign will give attention to consumer development, model consciousness, and crypto schooling, aiming to onboard 100,000 new customers and increase recognition amongst Gen Z and Millennials by means of NHL-branded content material and experiences, Bilal stated.
The announcement comes as Ndax continues a part of fast development. The corporate was lately accepted as an Funding Vendor and Market throughout all Canadian provinces and territories and is a member of the Canadian Funding Regulatory Group.
As of March 2025, Ndax reported greater than $17.5 billion in lifetime buying and selling quantity and $1 billion in property below custody, in accordance with the corporate.
It additionally holds one of many largest publicly disclosed strategic Bitcoin reserves in Canada.
