Analysis of the Korean Financial Investment Advisory Market

Market Background

South Korea has the seventh largest variety of listed firms on the earth, with a complete of two,262 firms and a complete market worth of US$1.74 trillion , and a development of practically 14% in Q1 2023. South Korea has a complete inhabitants of 55 million , the variety of energetic inventory accounts exceeds 60 million , and the whole UV (efficient customers with out duplication) of cryptocurrency platforms exceeds 5.5 million .

Within the conventional monetary sector, there is no such thing as a incremental market, and seizing clients from the present market has change into the core worth of improvement. The normal monetary funding advisory market is presently extremely aggressive, and there’s no so-called trade benchmark. Enhancing product person expertise {and professional} steering of content material, and differentiated content material can achieve a number one place available in the market.

Within the area of cryptocurrency finance, from the bear market in 2022 to the current, 10% of the inhabitants in South Korea are cryptocurrency customers, and there may be nonetheless a variety of room for incremental market. Earlier than the subsequent bull market (BTC) within the forex circle arrives, offering the complete cryptocurrency funding advisory service will achieve a market benefit.

2. Aggressive product analysis

In accordance with the analysis and evaluation of assorted Korean funding advisory platforms, Korean retail buyers have the next traits

1. Retail buyers are typically extra educational of their funding habits

Funding programs have a larger impression on retail buyers, and inventory buyers are extra prepared to pay for funding programs.

2. KOLs and funding managers have a decisive affect on the funding choices of retail buyers

Buyers can pay shut consideration to the assorted developments of KOLs and funding managers (professional inventory choice, funding methods, audio and video info, and social interplay with them), and are prepared to pay for sure info.

3. There is no such thing as a hierarchical definition of content material and KOLs among the many funding advisory platforms.

Retail buyers have completely different investments primarily based on their monetary administration habits (short-term threat funding, long-term capital allocation, and so forth.) and expertise (new buyers, outdated buyers, and so forth.);

KOLs and funding managers also needs to have variations of their rank and talent . The variations within the capacity values of funding managers on the present platform will not be intuitive and visible sufficient.

4. Unable to hit precisely

Retail buyers are unable to seek out content material that matches their wants among the many large quantity of knowledge, programs and KOLs.

Monetary funding advisory platform evaluation

By way of the evaluation of a number of monetary funding advisory platforms in South Korea , the next consultant platforms are extracted:

• Every platform has its personal content material system, and the fee mannequin consists of VIP membership system and content material buy mode. Content material buy mode consists of course system and single-point paid content material. The enterprise logic behind the 2 fee modes is principally to drill all the way down to the portrait of the paying group and dig deep into its funding worth in shares and overseas alternate.
• https://toptv.co.kr and https://hankooktv.co.kr/ are extra oriented in direction of inexperienced persons in inventory funding, whereas the opposite three platforms are geared toward clients with a sure inventory funding basis;
• https://www.paxnet.co.kr is all directed to the monetary lending platform https://www.capital.co.kr/ .
• Every platform funding supervisor/KOL has his or her personal espresso store (primarily based on a group centered round a single KOL).

By way of the evaluation of the above 5 monetary funding advisory platforms , we will see that they’re differentiated as a consequence of their completely different underlying content material service assets. The core key phrases are info,consultants, programs, stay broadcasts, and communities.Different modules and gameplay are internally related via these key phrases.

3. Operational Mannequin

2B 2 C dual-wheel drive

Stockholders come to the platform hoping to seek out worthwhile evaluation content material, discover worth funding shares and the very best time to speculate and withdraw. KOLs (funding managers) additionally want extra stockholders to make wedding ceremony garments for themselves. The platform makes use of varied incentives and means to let KOLs Create as a lot worthwhile content material as potential, in order that KOLs can achieve personal area site visitors via these contents and improve trade status and affect.

KOL Operation (TOB)

1. Site visitors-type KOL

This kind of person has accrued a sure status and inventory reputation within the trade, however the stickiness and loyalty of this kind of person to the platform will not be excessive. Within the early stage, the platform can use market BD to seek out influential KOLs within the trade to rapidly promote site visitors, give a sure charge as a return on site visitors, and let these KOLs function honorary friends to assist and endorse the platform.

2. Progress KOL

This kind of person is within the preliminary stage of the trade, with restricted trade consciousness, and is prepared to develop with the platform whereas gaining extra stockholder clients and private site visitors. This kind of person has excessive stickiness and is prepared to develop with the platform. The platform must incubate extra KOLs via funding supervisor duties and achievement techniques, develop them into trade bigwigs , and obtain low-cost, high-traffic funding return worth.

Person Operation (TOC)

1. New inventory buyers

Outline person tags, high-quality inventory class suggestions, tutor suggestions, and occasional store operations (platform self-operated ) .

2. Previous stockholders

Outline person tags (long-term, short-term, enterprise capital, steady capital preservation, and so forth.), mechanism for outdated clients to herald new clients (platform invitation rebate), personalised KOL suggestion (primarily based on person tags), espresso store operation (KOL ) .

3. Cryptocurrency customers

Primarily based on off-site crawler expertise, cryptocurrency info is obtained to kind platform PGC content material and procure cryptocurrency person site visitors.

4. Core features of the product

Product positioning: The most effective funding technique evaluation service platform on the complete community

1. Person facet

the user- facet product are as follows:

1. Data Problem of implementation:

The supply of content material for this operate module is comparatively easy. UGC content material could be obtained via crawlers. Platform operators or writers can generate some high-quality PGC content material , comparable to trade KOL stay broadcast schedules or free programs on exterior platforms, and fasten hyperlinks and introductions to switch site visitors to exterior platforms with out involving infringement. Sooner or later, monetary reviews or firm dynamics disclosed by varied listed firms in South Korea can be positioned on this module to fill its content material.

Cryptocurrency info Babbitt, Golden Finance, Linkpoint, Feixiaohao, and so forth.

2. Viewpoint Problem of implementation:

The opinion module primarily comes from the voices of KOLs inside or outdoors the location (articles, audio and video, diagnostic evaluation). Within the subsequent iteration course of, this module could be modifiedright into a coursein order that these contents could be disseminated and operated in a extra systematic method throughout the website. This content material can be obtained via crawlers earlier, and this content material have to be related with KOLs.

3. professional Problem of implementation:

The professional module is the core of the funding advisory platform and is probably the most important module. It wants to gather a variety of professional content material. It may possibly mixture content material to change into an exterior professional and function a portal for funding consultants. It can be used as a backend portal to permit consultants to change into inner consultants on the platform and share site visitors and paid income from professional content material. The net standing of consultants can change into a key level to enhance person stickiness.

4. Neighborhood (espresso store) Problem of implementation:

As a follow-up to the consultants, the group module can, within the early stage, use some trade tags and key phrases to form some matters via platform operation specialists, and repeatedly present sure reward mechanisms to mixture the early 1.0 model of C-end seed customers.

As site visitors regularly will increase, KOLs could be added to create communities, forming a KOL fan administration mannequin.

A KOL Helps an operation mannequin that interacts with a number of communities. The group module additionally performs a key function in whether or not the platform can achieve momentum.

5. mine Problem of implementation:

Mine belongs to the private middle module. Aside from the invitation rebate, the remainder are important practical modules of the platform.

Within the early days of the platform, some pricing methods had been launched for high-quality programs on the location, which may unlock paid programs or achieve entry to course expertise areas via invitation registration to extend site visitors on the location.

2. KOL facet
3. KOL Certification System Problem of implementation:

There are two sorts of platform KOLs: formally licensed and third-party platforms. Those that have handed the KOL certification system can change into KOLs on the platform. Platform KOLs can edit private info, trade labels, inventory operation habits, and so forth. KOLs on the platform can get hold of site visitors/paid content material sharing, or precedence show of platform promoting area.

2. Content material Administration Problem of implementation:

KOLs who be a part of the platform can independently create/delete/edit graphic and video content material on the platform, and also can publish exterior course schedules to the platform, which could be displayed after evaluation by the platform administration backend workers.

3. Advertising and marketing Instruments Problem of implementation:

Variety of followers, content material views, variety of communities and members, group advertising and marketing, and message push mechanism.

KOLs can create completely different communities throughout the website. Primarily based on the communities and fan teams, as soon as the content material printed by the KOL passes the platform evaluation, the content material will likely be pushed to the group/followers’ inner mailbox.

4. KOL achievement job system Problem of implementation:

Primarily based on the funding returns of particular person shares really useful by KOLs and the task of professional duties, comparable to weekly on-line time, the variety of PGC contents on the location monthly, the variety of stay broadcasts on and off the location, and so forth., a KOL achievement system is constructed and exhibited to stockholder shoppers.

5. Billing sharing system Problem of implementation:

Design a billing and profit-sharing system primarily based on every KOL’s content material views, variety of followers, variety of funds, and so forth.

3. Administration Backend

The administration backend is the enterprise assist system of the funding advisory platform . Primarily based on their significance and problem, the primary modules are as follows:

1. Person Administration

Person primary info, person tags, Person habits (variety of favorites/site visitors content material, variety of KOLs adopted, variety of in-site communities joined, fee data, and so forth.)

In accordance with analysis and evaluation, Korean listed firms are presently categorised in accordance with trade

2. KOL Administration

Add/edit KOL, evaluation KOL.

3. Content material Administration

Create, modify, and delete graphic/audio/video content material, and set up connections with KOLs.

Evaluate content material submitted by KOLs.

Prime, on-site and off-site promotion content material

4. Order Administration

Person VIP buy data and paid content material buy data

This module must be iterated synchronously with content material fee and VIP

5. Operation Module

Together with invitation rebate, in-site message, APP message PUSH mechanism, off-site advertising and marketing touchdown web page

Site visitors evaluation funnel and extra.

6. Neighborhood Administration

Neighborhood administration primarily based on trade or person classification labels created by the platform

Civic site visitors group administration created by KOL.

7. Statistics Module

Primarily based on the variety of customers, variety of KOLs, variety of content material, UV, PV and different dimensions Timeline-based statistics (every day, weekly, and so forth.).

5. Execution plan
6. Workforce measurement improve: 7 individuals

1 Product Supervisor (additionally PMO and Tester) , 1 Product Operations Individual, 1 UI Individual

1 front-end developer , 1 APP developer , 2 back-end builders

If a paid module is concerned later, a brand new check supervisor will likely be required.

Advertising and marketing and enterprise for current workforce

2. Implementation Path

• Step 1. Full the institution of the R&D workforce earlier than June 30 , 2023 , choose KOLs and gather their core calls for, and concurrently full the writing of product necessities paperwork ;
• Step 2.Recruitment of operation positions will likely be accomplished earlier than July 20 , 2023 ;
• Step 3.On August 20, 2023 , the alpha model of the product will likely be launched (PC and APP administration background) and trial operation will likely be carried out ;
• Step 4.September 20 , 2023 : Product operation and promoting ;
• Step 5.November 20, 2023 Product operation , introduction of paid content material and KOL , KOL finish is on-line, KOL group module is on-line, and promoting is launched;
• Step 6.On February 20, 2024 , the platform UV will attain 200,000 , and paying customers will account for 20% .