Sony Group and Astar Community are launching a marketing campaign with a 100 million ASTR reward to drive adoption and development on the Soneium ecosystem.
In response to a press launch despatched to crypto.information, Japanese blockchain ecosystem Astar (ASTR) Community has partnered with Sony Group’s Ethereum layer 2 mainnet, Soneium, to launch the Astar Contribution Rating marketing campaign, which rewards customers for actively partaking and offering liquidity within the Soneium’s DeFi ecosystem.
The ACS marketing campaign will run for 100 days, ranging from Feb. 20 till Could 30, 2025. In the course of the marketing campaign, individuals can earn factors by interacting with functions, offering liquidity to DeFi platforms, and fascinating in web3 actions.
These factors will be transformed into ASTR tokens. In complete, there shall be 1 billion ACS factors for customers to earn. One ACS level will be exchanged for 0.1 ASTR. After the marketing campaign ends, individuals will be capable to declare their ASTR rewards on the ACS web site.
As a part of this initiative, Astar has ready a reward pool of 100 million ASTR, designed to gas adoption and sustainable financial development for initiatives inside the Soneium ecosystem. As many as 40 Soneium initiatives shall be concerned within the marketing campaign, together with Velodrome, Quickswap, SoneX, Kyo Finance, SoneFi and extra.
Not solely that, customers also can obtain level multipliers in the event that they take part within the Sony layer 2’s ecosystem utilizing ASTR, ETH (ETH), USDC (USDC) or USDT (USDT). ASTR tokens get a 2x multiplier, USDCs get 1.2x and USDTs get 1x. A full checklist of the belongings and their multipliers shall be accessible on the Astar weblog.
Founding father of Astar Community and CEO of Startale Group, Sota Watanabe, stated the ACS incentive mechanism is designed to reward the individuals who really contribute in driving the Soneium ecosystem ahead.
“It’s for the customers who don’t simply take part however who actively interact, present liquidity to DeFi platforms, and work together with Web3 functions in significant methods,” stated Watanabe.
The marketing campaign is supposed to draw new individuals into Startale and Sony’s newly launched Soneium blockchain ecosystem and improve the variety of ASTR holders by means of significant incentives by changing on-chain exercise into actual rewards.
“By incentivizing significant participation, we’re not simply enhancing ASTR’s adoption—we’re constructing a extra engaged and dynamic web3 neighborhood. We’re excited to see the way it drives long-term worth for customers, builders, and the broader ecosystem,” stated Head of Basis at Astar Basis, Maarten Henskens.
Moreover, the enlargement additionally prepares ASTR, which shall be deployed as SuperchainERC20, for future integration throughout different layer 2 networks like Base and OP Mainnet.
