Non-fungible token (NFT) undertaking Pudgy Penguins has expanded the retail attain of its buying and selling card recreation by way of a nationwide rollout at Goal shops within the US.
Based on a press launch shared with Cointelegraph, the launch of Vibes Collection 3 marks the sport’s greatest retail growth up to now and brings the whole variety of circulated playing cards to fifteen million. The brand new set contains extra gameplay mechanics, authentic art work, and appearances by characters from the Moonbirds assortment.
Pudgy Penguins developed Vibes in partnership with Orange Cap Video games, with Collection 3 following two earlier releases. The digital collectible undertaking is the fourth-largest NFT assortment by market capitalization, based on knowledge tracker NFT Worth Flooring.
Prime 5 NFT collections by market capitalization. Supply: NFT Worth Flooring
The rollout reveals how Pudgy Penguins is extending its NFT-born mental property into mainstream shopper merchandise because it goals to construct a broader leisure franchise past digital belongings.
Pudgy Penguins builds past NFTs
Pudgy Penguins has spent years turning its Ethereum-based NFT assortment right into a broader shopper model, with ventures spanning toys, licensing and different shopper merchandise.
Its bodily toys entered greater than 2,000 Walmart shops in 2023. CEO Luca Netz mentioned in Might 2024 that greater than 1 million toys had been bought over the previous 12 months.
The undertaking’s licensing mannequin additionally permits NFT holders to obtain 5% of internet income from bodily merchandise that includes their particular person penguins.
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The franchise has additionally expanded into gaming. In 2025, Pudgy Penguins launched Pengu Conflict, a recreation on The Open Community. On the time, Netz described gaming as a car for bringing the undertaking’s mental property to wider audiences.
It additionally launched a cellular recreation known as Pudgy Get together in August 2025. Based on Pudgy Penguins, the sport’s downloads exceeded 1 million. Nevertheless, the undertaking mentioned on Monday that it will halt additional improvement of the sport and focus its sources on a browser-based recreation known as Pudgy World.
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